We are seeking a dynamic Marketing Manager to join our Distribution & Marketing team. In this role, you will drive the implementation of the Generali Group brand strategy across 9 countries in the CEE Region, ensuring a consistent and customer-centric approach. We are looking for a person with a strong focus on digital marketing and customer experience, capable of enhancing engagement through innovative and data-driven strategies. This position has no direct subordinates.

Key Responsibilities:

• Brand Strategy: Ensure alignment with Generali Group’s Lifetime Partner ambition by delivering personalized products, digitally enhanced advisory, and a superior customer experience.
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  Customer Experience: Oversee key customer touchpoints, ensuring a seamless and engaging experience across digital and physical channels.

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  Research & Insights: Coordinate brand research and customer satisfaction surveys, translating insights into actionable strategies.

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  Digital Transformation: Support the development and deployment of digital tools (customer portals, apps, CRM, advisory tools) to enhance customer engagement and streamline processes.

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  Value Proposition: Collaborate with product teams to integrate customer needs into product features and service offerings.

Qualifications & Skills:

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Education: University degree in Business, Marketing, or a related field.

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Experience: 5-10 years in marketing, preferably in the insurance or financial sector.

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Language Skills: Fluent in English (daily use required, reporting to an international manager).

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Technical Expertise: Strong knowledge of marketing tools and techniques, including: CRM platforms (Salesforce), A/B testing and audience segmentation, media budgeting and campaign management (ATL & BTL), SEO, Google Analytics, email marketing.

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Software Proficiency: Advanced MS Excel, PowerPoint, and Word.

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Personal Attributes: Strong customer focus and CX mindset, excellent communication and networking skills, analytical thinking and problem-solving ability, curiosity, proactivity, and adaptability.

What We Can Offer You:

• International and very friendly team.
• Flexible working hours, possibility of frequent work from home.
• Real support of your professional development and personal growth.
• Background of Generali Group, one of the largest global insurance providers.
• Very good remuneration package (fix salary and annual bonus) and employee benefits (30 vacation days, other days off for specific purposes, meal allowance 116 CZK per day, contribution to DIP, pension and life insurance, contribution to leisure time activities, language education, health and sport programs, significant discounts on company products etc.).