About the Role:

Are you passionate about community building and marketing? Do you thrive in collaborative environments and possess a drive to bring exciting projects to life? If so, keep reading! We are searching for a highly motivated Marketing and Community Coordinator to join our dynamic team. In this role, you will work closely with various teams to execute marketing strategies that support the growth and engagement of our mystery shopping panels across Europe. If you are eager to learn, contribute your unique talents, and make a real impact, we encourage you to apply!

Our Mystery Shopping Fieldwork team is dedicated to delivering high-quality mystery shopping data collection to help some of the world’s biggest brands enhance their customer service. Based at the EU Regional Support Centre in Prague, we manage panels in France, Italy, Switzerland, Germany, Austria, Slovakia, and the Czech Republic. We are committed to ensuring our clients have the right panel members, in the right locations, and in the desired numbers, to provide actionable insights and drive their success.

Key Responsibilities:

• Listen to the needs of our Fieldwork Specialists and convert this into marketing campaigns and engagement activities

• Develop and execute marketing campaigns, mainly using Meta tools, to attract and recruit new panellists

• Track and analyse marketing campaign performance, providing reports on key metrics and insights to guide future strategies

• Work with our content creators to optimise our social media presence across our Facebook platforms. With the aim to drive registrations and establish presence

• Work with the same content creators as well as our design team to create engaging content (text, images, videos) for Facebook, our news blog or newsletters

• Work with our Fieldwork Specialists to develop and implement strategies to improve panel engagement and maintain activity rates

• Stay up-to-date on the latest marketing trends and best practices

Qualifications:

• Proven experience (2+ years) in a marketing role, with a strong focus on external lead generation

• Demonstrable experience running successful marketing campaigns on social media platforms like Facebook, Instagram and/or Google

• Our company spans across the globe and we communicate in English, so excellent written and verbal communication skills in English are required

• An understanding of digital marketing best practices and a keen interest in development and staying ahead of the curve

• Strong organisational and time management skills, with the ability to manage multiple projects simultaneously

• A self-starter attitude with the ability to work independently and as part of a team. We are looking for somebody who can work with colleagues and externals to ensure timely execution of our marketing activities

Bonus Points:

• Experience with Google Analytics 4

• Experience with mystery shopping or market research industries

• Ability to make basic graphic design edits where needed

• Share any supporting links or documents showing past campaigns you were instrumental in and the success they brought to the company