Location: London, UK (Hybrid)
Type: Full-Time

Who we are

Artefact is a new generation of a data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1800 employees across 23 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

Reports to

Senior Account Manager/ Account Director

Role purpose

You will be responsible for managing the day-to-day client relationship and for the delivery of paid search projects for your clients. You will manage a key e-commerce client partnering with your client to drive client strategy and account profitability and to grow your business year on year.  You will work with a cross-channel team, delegating work effectively to ensure it is always of the highest possible standard and to ensure client retention and satisfaction.

Main responsibilities

Client management

• Manage the relationship between the agency and the client
• Work with the Senior Account Manager and Account Director to develop a business growth plan for your client, ensuring year-on-year growth and a strategy plan for existing business that meets client needs
• Ensure delivery against the agreed business growth and strategy plan
• Maintain client retention and satisfaction, retaining 80% of your clients and maintaining a client satisfaction score of 8/10
• Run monthly business reviews
• Monitor paid search project performance, timelines and budgets and report on these regularly to the account director and the client
• Manage the day-to-day relationship with clients, building and maintaining strong working relationships so that they trust and value your opinions
• Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
• Identify and resolve issues before they arise
• Give good strategic advice to clients based on previous experience
• Manage and work collaboratively with cross-channel teams to ensure the best result for your clients.

Paid search campaign strategy

• Work with the Senior Account Manager/ Account Director to optimise paid search advertising campaigns to maximise performance across common KPI’s - ROI, CPA, COS, Revenue, Clicks and Impressions
• Execute live changes on the search accounts, taking responsibility for the correct implementation of the changes and run regular checks to ensure a good status for all accounts at all times
• Take responsibility via the Account executive team for Ad Copy, Keywords and search query reports.
•  Liaise with third-party software providers as necessary for our clients
• • Conduct daily checks for your accounts to include:

  o    Budget report to check account spending against the allocated budget

  o    Search engine checks to ensure the account is online

  o    Audits to spot anomalies or potential issues

  o    Manage budgets using tROAS bid strategy 

  o    Changes in keyword performance to spot issues and opportunities for growth

  • Proactively maintain a full understanding of Paid search tools to develop the latest best practices for client campaigns. These include but are not limited to: Google Ads, Microsoft Advertising, and Search Ads 360. 

  Leadership & management

  • Ensure that everyone you manage has regular appraisals, clear objectives, and a career plan to work towards and that they have the skills required to meet your client’s objectives

   

  Skills required

  Essential

  • Three years’ paid search agency experience
  • Ability to multi-task in a fast-moving environment
  • Excellent project management skills, with experience in managing budgets, estimates and schedules
  • Strong analytical skills and ability to interpret data from various sources to make data-driven decisions
  • Strong client management skills with proven ability to add value to clients
  • Strong problem-solving/troubleshooting skills
  • Advanced knowledge of Paid search tools and techniques
  • Advanced knowledge of Google Workspace & Microsoft Excel and PowerPoint
  • Advanced knowledge of SA360
  • Google Shopping / Performance Max

  Desirable

  • Management experience
  • Experience with Google Merchant Center & Feed Optimisation
  • Experience in running large budget accounts with monthly spending exceeding £200k