Malt
Malt

Head of Brand

Job summary
Permanent contract
Paris
Salary: Not specified
A few days at home
Skills & expertise
Generated content
Social media management
Branding
Social media strategy
AI and machine learning
Cross-functional team leadership
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Malt
Malt

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Questions and answers about the job

The position

Job description

🪐 Discover our galaxy

Malt is Europe's leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013 by Vincent Huguet, who still serves as CEO, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match.

Malt is a marketplace that embraces a community of over 700,000 freelancers and over 70,000 clients, ranging from small and medium-sized enterprises to large corporations. More than just a connector, our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more.

We are all about giving both freelancers and companies choice and added peace of mind, so that every experience on Malt is nothing less than (inter)stellar. The launch of Malt Strategy in 2023 enabled Malt to broaden its scope by offering the expertise of a network of top independent consultants and transition managers, to better support companies from the strategy to the implementation of ambitious projects.

✨ Malt is also…

- a tech company with a human approach

- a company with a strong culture fueled by 700 Malters from 40+ nationalities, working from 9 countries all around Europe - Germany, Belgium, United Arab Emirates, Spain, France, Netherlands, Nordic countries, United Kingdom, and Switzerland.

- committed to creating a safe and inclusive space where every employee can thrive both personally and professionally

- committed to equality and diversity (50% of People managers are women)

- a company with strong career path policies allowing all Malters to develop and grow equally

- backed by renowned investors including ISAI, Serena, Eurazeo Growth, Goldman Sachs and BPI France

Join us on Planet Malt, we need you to help us write this next chapter! 🪐

At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.

You are in charge of brand identity, strategy, and execution across Europe. To refine brand identity, you lead the appropriate market research, brand positioning, and competitor analysis. You then deploy the global brand management and brand marketing plan, ensuring that the global brand image and position are correctly developed in all our markets. 

Key responsibilities ✨

  • Brand Strategy and Positioning. Develop and execute a consistent brand strategy aligned with the company’s mission, vision, and growth objectives. Ensure that our brand story and identity resonate with our target audiences and markets.
  • Brand Identity and Messaging. Oversee and refine our visual identity, tone of voice, and key messages to ensure a cohesive and impactful presence across all channels and platforms. Adapt brand messaging to different audience segments, including freelancers, businesses, and partners.
  • Cross-Functional Leadership. Collaborate with internal teams, including product, marketing, communication, product marketing, product and sales, to integrate brand positioning into product launches, marketing campaigns… 
  • Content and Campaign Work hand-in-hand with the content team and acquisition/growth teams to define campaign strategy in alignment with brand objectives. Lead creative teams to develop assets that support both demand generation and long-term brand building.
  • Social Media BrandingManage the brand’s positioning on social media. Design and oversee social media strategies to grow our community, strengthen brand affinity, and drive demand generation.
  • Brand Promotion and InfluenceEnhance visibility and credibility by recruiting internal and external brand ambassadors, leading thought leadership initiatives, and ensuring strategic engagement with industry associations while monitoring regulatory developments.
  • Market Research and Merchant Insights Conduct market research and brand perception analysis to understand the needs of our merchants, the resonance of our brand, and our competitive positioning.
  • KPIs and ReportingDefine clear performance indicators, track brand performance, and provide regular reporting. Continuously optimize strategies based on key performance metrics, including brand awareness, engagement, and perception.
  • Team Management and Development Support and mentor the brand and creative team to ensure high performance and ongoing professional growth.

    • About you 🧑‍🚀

  • 5+ years of experience in this field (either client or agency), preferably in the tech sector. 
  • B2B or B2C experience will be valuable in this role, but you have to have worked on complex products and/or services. 
  • Excellent level of oral and written English. 
  • Big plus if you have worked on a marketplace before as having two audiences is an added complexity/exciting opportunity. 
  • Genuine interest and ability in both setting the strategy AND getting the job done.
  • Experience working on a European scope with multiple local stakeholders is mandatory - Malt’s business is more “local” than others, so we can’t have a top down/HQ-focused approach.
  • Curiosity around AI as the next productivity booster for marketing.
  • Excellent interpersonal skills and the ability to develop and nurture relationships, to lead by example, to win commitment, and to share your enthusiasm.

    • How to join the mission? 🚀

  • First call with Chloé, our Talent Acquisition Manager, to better understand your background and share more about this opportunity
  • First interview with Remi, our Head of Brand, to better understand the job
  • Business case to prepare and present 
  • Final interview with Olivier, CMO to discuss our long-term vision

    • Malt is the perfect space to thrive personally and professionally 💫

    - Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris

    - Equity: Every Malter is entitled to stock options 

    - Lunch vouchers (legal benefit): €9/day on your Swile card

    - Transportation (legal benefit): 50% reimbursement (any type of transport)

    - Healthcare insurance (legal benefit) 

    - RTT: From 8 to 12 days off per year

    - Sports: Company participation to a Gymlib membership

    - Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave

    - Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow

    - Remote work: Hybrid policy balancing on-site and home office

    - Team building events organized every year

    Ready? Get your ticket to Malt 🪐 

    At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.

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