Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.

Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and São Paulo. Most importantly, Le Wagon is a community of 26,000+ graduates from all walks of life, including career changers, digital nomads and many entrepreneurs - who’ve created 220+ tech startups and raised $1B+ and counting!

Le Wagon for Business (B2B) is dedicated to support companies and public institutions:

• accelerate their digital transformation and develop their employees’ skills

• ensure employee retention and fulfillment by offering the opportunity to build the most up-to-date skill portfolio they need.

We support our clients across the world with Le Wagon’s unique and world-acclaimed methodology and pedagogical excellence, coupled with close customer support, from building training contents to session delivery. More than 50 global organisations already trust Le Wagon for Business (Ikea, World Bank, Visa, Engie, Société Générale, Total, Decathlon, Air Liquide,…).

Overview

We are seeking a dynamic Growth Manager to join our team, covering both B2B Marketing and Career’s functions. This full-time role is crucial in driving our marketing efforts, optimizing campaigns, enhancing our business growth, and expanding our network of hiring partners. The ideal candidate will have a strong background in B2B marketing, lead generation, and paid campaign.

Your Mission

Paid media - Strategic vision for our channels.

• Own and execute the acquisition strategy building a multichannel distribution scheme.

• Manage and optimize paid advertising campaigns to ensure focused reach and optimized cost per lead (CPL).

• Implement retargeting strategies for website visitors.

Website Management - Our website is on Webflow, and our team is fully autonomous in managing it.

• Create and maintain landing pages , ensuring high-quality tracking, increased conversion rates, and performance analysis.

• Enhance tracking by reviewing and updating the tag plan.

• Lead website optimization efforts to maximize traffic and conversions (e.g., incorporating new features like Calendar call).

Outbound & Tools - We use tools like Hubspot, Sales Navigator, Surfe, Lemlist, Lemwarm, CaptainData, Aircall, Evaboot, Dropcontact, Neverbounce, Datagma etc.  to achieve two distinct goals: one for B2B and one for career development.

• Build sequences and snippets for key themes, capitalizing on messaging based on prospect interests.

• Lead the optimization of marketing tools and platforms in alignment with sales and marketing needs.

Lead Generation

• Identify companies needing talent that matches our candidate pool.

• Generate leads and qualify/score them within Hubspot, ensuring a high volume without compromising quality.

• Conduct weekly scans of top job boards and monthly reviews with local directors to identify new opportunities.

• Perform monthly checks on alumni employment to discover new employers.

Team Collaboration- You’ll collaborate with both the B2B and Career teams.

• Work closely with SDRs to ensure leads are managed and qualified promptly.

• Participate in bi-weekly meetings to ensure alignment in managing responsibilities.

• Manage weekly deliverables and reflections to optimize workload and productivity.

Data & Dashboard

• Oversee marketing data within HubSpot, ensuring accurate cleaning, tracking, segmentation, and analysis.

• Develop and maintain a dashboard for tracking and analyzing performance across all marketing channels. 

This is the role for you if :

• You have 2-5 years of experience in B2B marketing, paid media, growth management and / or lead generation.

• You have strong analytical skills and proficiency in paid media and data analysis tools.

• You consider yourself a “people person” and have excellent communication and project management skills.

• You are proficient in tools such as HubSpot.

• You have the ability to work independently and as part of a team.

• You are enthusiastic about B2B and curious about new technologies

• Online application ✅

• Screening Call with Mia, Global Talent Manager 👋

• Interview: Case study & debrief with the hiring team🗣

• Meet your colleagues on site ! 🤝