LOCATION: France

You are accountable and responsible for developing the brand equity, preserving the brand’s DNA and creating a consistent and strong brand image.

YOU WILL:

• Oversee everything connected to Brand engagement (Advocacy & Influence, PR & Events) as well as Brand reputation (corporate relations, crisis management).
• Protect the reputation of the Brand and the L’Oréal Group.
• Develop the global visibility and engagement of the brand among its communities and across touchpoints (internal & external), reflecting its sense of purpose.
• Develop the Global/Local social media presence of the brand, becoming a destination and driving best-in-class community management for our audiences. Brand in #followers and engagement.
• Define the Global/Local Advocacy vision and strategy relevant to our brand equity
• Accelerate our Advocacy presence to elevate our communities online. Be the #1 brand in share of influence.
• Keep boosting our visibility through our Global Brand Events - Develop a clear vision of Global/Local Brand Events, see how we can push our Event model further to generate more direct conversion. - Keep building a strong internal visibility of our Brand.
• Manage and develop his/her team, optimize the team organization and working processes. - Be a strong contributor to the Brand Management Committee, with high collaborative spirit.

• Manage the internal communication of the brand
• Manage the overall budget and resource allocation according to the business strategic needs

• Develop the institutional communication of the brand: sponsorship, sustainable development, choice of égéries. ambassador, spokespersons, sponsors…
• Develop a strong and efficient relationship with the advertising agency of the brand

• Develop country guidelines with the team
• Work with markets to optimise Brand Equity and ensure consistency worldwide

• Implement 360 team ways of working and mindset
• Ensure team morale and engagement: empower for decision making ad drive team members development.

• Brand priorities & strategy
• Key growth drivers/competitive levers
• Brand communication & PR expertise
• Social influencers and advocates

• Management Committee level (10+ year experience)
• Strategic vision, finesse in Brand image, strong sense of aesthetics.
• Extensive experience in Advocacy& Influence.
• Experience in PR/ Online and Offline Events.
• Solid experience team management, strong collaborative skills, good communicant.
• Curious about tech, beauty and luxury.
• Innovative, result-driven, thinks out of the box.
• Fluent in English & French