Location :
The position is based in Paris, France.

Position Overview :

This Product Marketing Manager will play a hybrid role, with responsibilities split between leading product marketing efforts for external partnerships (e.g. Partnership PMM) and supporting some of PayFit’s core products marketing initiatives as a “classic” PMM.

This role requires a seasoned PMM who can handle this multifaceted position. The ideal candidate will possess a deep understanding of product marketing in B2B/SaaS environments, and experience with partner-driven initiatives while having the ability to take part in product discoveries, craft compelling product narratives, or lead efficient go-to-market initiatives.

Key responsibilities : 

• 1. Partnership Product Marketing (50%)

- Lead the marketing strategy for external partnerships based on PayFit’s already defined top opportunity verticals and partners listing

- Act as the primary marketing liaison with partners, ensuring alignment on joint initiatives, messaging, and strategic goals (lead generation, revenue sharing agreement, etc)

- Design and lead go-to-market (GTM) strategies for partnership-driven launches, coordinating with internal / external partners to ensure successful execution

- Partner with the marketing team to execute GTM plans, designing assets (incl. promotions), and running campaigns to deliver against the partnership goals

- Work closely with internal strategy, product, sales, marketing and partner teams to ensure joint product marketing initiatives meet the needs of all stakeholders

- Collaborate with partners to create compelling co-branded marketing materials, ensuring consistent messaging and positioning across channels

- Define key value propositions that articulate the benefits of joint solutions in a way that resonates with target customers

• 2. Core Product Marketing (50%)

- Collaborate with product teams during the product discovery phase to provide critical market research, customer feedback, and competitive analysis

- Participate in early-stage product discussions to influence product direction, ensuring that the value proposition and differentiators are clearly defined

- Develop clear and compelling product positioning, messaging, and value propositions for some of the core PayFit product portfolio

- Own the end-to-end go-to-market strategy for product launches, ensuring cross-functional alignment with sales, product, CS and marketing teams

- Conduct market research and competitive analysis to stay ahead of Payroll & HRIS industry trends, identify opportunities, and maintain a competitive edge.

- Bachelor’s degree in Marketing, Business, or a related field

- 6+ years of experience in product marketing, preferably in a Saas

- Ability to work effectively in a fast-paced, dynamic environment

- Proven experience working in partnership and core product marketing roles

- Proven track record of successfully launching and promoting partnerships

- Proven track record of successfully launching and promoting products

- Strong relationship-building skills, with experience managing external partner

- Strong analytical skills and ability to understand market and customer data

- Excellent written and verbal communication skills

- Experience working with cross-functional teams and managing multiple stakeholders

- Strong project management skills

- Proficiency in marketing tools and CRM systems (e.g., HubSpot, Salesforce, Intercom)

1. Interview with a recruiter - 45 mn

2. Interview/Business Case with the hiring manager (PMM Director) - 45 mn

3. Interview with a member of the of the strategy team - 45 mn

4. A Meeting with members of the Product Marketing team - 45 mn

5. Short meeting with Emmanuelle (CMO) - 15 mn

👉 Background Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer.