Director of Paid Growth – m/f/d Voyage Privé

Company Description

✨ About Voyage Privé

Founded in France in 2006, Voyage Privé has grown from an ambitious startup into Europe’s leading travel tech platform. Operating across 9 markets with tens of millions of users, we are not just another e-commerce success story – we are a tech powerhouse redefining online luxury travel. 

Our culture is mission-driven, blending performance with impact. Our innovative campus brings together tech talent, professional athletes, students, and artists, fostering an ecosystem where digital innovation fuels business growth and meaningful change. 

We are now entering a new phase, upgrading our technical foundation with cloud architecture, AI, and real-time systems to become a top-of-mind platform for luxury travelers and a trusted high-performance partner for providers. 

Job Description

🎯 Your Mission 

Voyage Privé is at an inflection point. After 18 years of growth across 9 European markets, the business is making a deliberate shift: from campaign execution to a performance-led, AI-powered growth model — and we’re looking for the leader who will make it happen. 

As Director of Paid Growth, you won’t be inheriting a finished machine—you’ll be building it. Reporting directly to the CMO, you will define and execute Voyage Privé’s paid growth strategy, taking ownership of a substantial multi-million euro paid marketing budget. Your success will not be measured by budget size, but by your ability to consistently achieve ambitious efficiency targets while delivering scalable, profitable growth across all paid channels. You will lead a team of 6 FTEs and build strategic partnerships with key media platforms—including Google, Meta, AWIN, affiliate networks, aggregators, and other strategic media partners—to unlock new growth opportunities, product innovation, and commercial value. Together, you will architect Voyage Privé’s transition towards a data-driven, AI-first paid acquisition engine spanning Search, Paid Social, Affiliate, Aggregators, and App marketing across all nine business units. 

Your key responsibilities will include: 

• Architect the paid growth strategy from scratch: define the multi-year roadmap, set investment governance, establish performance frameworks — this is a creation role, not a maintenance one. 
• Own profitable commercial growth end-to-end: maximize profitable revenue, TTV, customer lifetime value, and new member growth by making disciplined investment decisions across channels, markets, and business units—balancing efficiency, scale, and long-term business value. 
• Lead VP’s transition to AI-powered paid marketing: build automated bidding strategies, implement ML-driven optimization, and establish the data infrastructure that makes VP’s paid engine structurally harder to beat. 
• Build strategic growth partnerships with the world’s leading media platforms: develop executive relationships with Google, Meta, affiliate networks, aggregators, and emerging acquisition partners to unlock beta programs, product innovation, commercial opportunities, and competitive advantages. 
• Build and develop a high-performing team: lead 6 FTE and our media partners, set the standard for what great paid marketing looks like at VP — and develop the next generation of performance leaders. 
• Allocate investment for maximum business impact: continuously optimize budget allocation across channels, markets, audiences, and customer segments to maximize profitable growth while meeting strict efficiency targets. 
• Redefine how VP measures marketing effectiveness: own attribution evolution, incrementality testing, MMM, and LTV/CAC modeling — turn measurement into a strategic advantage, not just a reporting function. 
• Build a culture of experimentation: establish a rigorous testing framework across creatives, audiences, bidding strategies, landing pages, and acquisition journeys to continuously improve performance through rapid experimentation. 
• Partner across Product, Data, CRM and Commercial teams to improve acquisition journeys, landing page performance, first-party data activation, and conversion rates, ensuring paid marketing influences the entire customer acquisition ecosystem. 
• Develop scalable global playbooks that balance central governance with local market flexibility, enabling consistent growth across all business units.