Ysé is a lingerie brand founded in 2012.
At the heart of our ambition: creating a brand whose products, images, and words reflect the beliefs and commitments of a new generation of women.
Over the years, Ysé has developed a strong conviction: that of the “body at heart.” Our philosophy is to love our bodies, no matter their shape. Today, we create lingerie, swimwear, and an intimate wardrobe for all women, all body types—to please or simply to feel good, just as we are. At Ysé, we believe in lingerie as free as women should be.
Our team is driven by a passion for our products and a kind, thoughtful mission toward women. We cover all aspects of the business, starting with design. We also have a strong expertise and sensitivity in digital fields, as we were born and raised online since 2012.
Since 2015, we have opened several standalone boutiques to enhance our customer experience with warm, intimate meeting spaces. Finally, we have all the support functions necessary for seamless omnichannel sales.
Our headquarters team is based in the heart of Paris, and for now, our boutiques are located in France, both in Paris and other regions. However, we have ambitions to open new stores abroad soon!
