The role :
Fixed-term contract starting in January for a period of 5 months (replacement maternity leave). Based in Paris 17th.
Under the responsibility of the Retail Director, the Retail Experience Manager is in charge of developing strong and innovative core Retail concept and associated customer Retail experience:
- Develop strong and relevant market insights, relying on Retail COEs for Markets feedback
- Develop strong and innovative Retail core concepts as well as temporary concepts (e.g. pop up) and ensure consistency of implementation, in close collaboration with other Brand departments and Retail COEs
- Ensure continuous improvement of existing concepts
- Build global Retail standards (e.g. customer experience evaluation) and continuously monitor concepts performance with the support of COEs
What you’ll do :
The Retail Experience Manager has the following roles and responsibilities:
Mission 1: Develop strong and innovative Retail core concepts in line with the brand pillars, in particular Professional Beauty.
- Develop strong and relevant market insights to define new innovative concept to drive traffic instore : flagship guidelines, V3 concept
- Continuously improve the V2 concept with new customer path proposals for our boutiques, redefining mandatory’s experiences in store and developing 1 strong Signature experience in our boutiques.
- Work closely with Archi & Merch teams (e.g. brief on desired CX for store design and visual merchandising) as well as other HQ departments (e.g.Training, communication, IT)
- Ensure consistency of concept deployment by validating market’s adjustment proposal outside of guidelines
- Bring specific support to countries for concept pilots’ implementation (e.g. contribute to briefs, perform consistency checks of store design vs CX)
Mission 2: Develop innovation instore to make our boutiques a destination
- Roll out existing innovative projects instore : Lip Oil Factory, Skin Observer, VTO, Eco Bar etc. by ensuring the implementation in all markets vs projections and local relevancy in strong collaboration with the Digital innovation team.
- Bring specific support to markets installing these XP with dedicated kick off gathering all the information to make a successful installation instore.
- Continuously adjust concepts and customer experience based on markets feedbacks and performance analysis to optimize these experiences.
- Work closely with other Brand directions (e.g. Archi & Merch, Communication, Training, Purchase…) to update these concepts
- Consolidate and analyze performance with relevant KPI’& reportings in collaboration with finance teams to monitor ROI
Mission 3: Develop Podiums and strong customer path for P1 launches
- Analyze Retail global trends and competitive landscape to get inspired for strong podiums concepts for our P1 launches.
- For Each P1 launches, work on an innovative customer path and omnichannel BiG XP for biggest Retail implementation (10x10 podium) to be decline in all channels : Retail and WHS
- Coordination and follow up with ON & OFFLINE teams and markets for local implementation.