You’re Swan’s VP Marketing. You’ll shape our go-to-market and marketing strategy by owning product marketing, brand & content as well as growth marketing.

We are building the leading tech-driven bank in Europe by unleashing the embedded finance wave. We enable any software company to embed banking features into their product. You’ll educate them on the potential of embedded finance and outline why we are the best to do so.

The ideal person for this job will be extremely empathetic towards customers, opinionated regarding positioning, messaging and brand. Besides, we expect this person to base their decisions on their analytical mindset.

✨ Your day-to-day responsibilities will involve:

• Build and manage a dynamic marketing team of 9 individuals split into three sub-functions (product marketing, general marketing, growth)

• Drive product marketing with end-to-end responsibility from discovery over positioning to launches

• Evangelize Swan’s use cases by refining our marketing positioning and product messaging

• Scale our strong existing word of mouth and brand awareness in our core European countries (France, Germany, Spain, Netherlands, …)

• Shape our brand identity & communication strategy

• Define what the future of Swan’s product suite looks like together with our sales-, product- and strategy team

• Drive lead generation through a performance marketing lense, including campaign and channel optimization

✨ You’re a great match if:

• 5+ years experience in a fast-growth B2B scale-up environment (Fintech/ SaaS/ …) – dedicated FinTech experience is a plus

• Demonstrated results and delivery in leading product marketing teams is mandatory, leadership of other marketing functions is a big plus

• You thrive on being a strong leader and coach with significant previous leadership experience

• You are a strategic and opinionated thinker – you like to build a deep product knowledge (using our docs and APIs) to figure out how to highlight our key product differentiators in an impactful way

• You are a ‘do-er’ – you like to roll up your sleeves and immerse yourself in the details

• You are a powerful storyteller: written, verbal, and visual

• You enjoy working in a fast-paced, target-driven and team-oriented environment

• Strong interpersonal skills, excellent team player and fun to work with

• Excellent working abilities in English (Another European language is a plus)

It’s okay if you don’t tick all the boxes — don’t let imposter syndrome prevent you from applying! 🙌

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

✨ Perks of being a Swanee:

• ESOP packages available 😊

• You can actively shape an entire department in one of the fastest growing startups based on your experience and your views

• Opportunity to market one of the best products in the European FinTech scene

• Awesome, ambitious, and skilled colleagues embedded into a fun- and performance-focused work culture

• Hybrid remote policy: We offer the possibility of working from home for 2 days per week.

• The best health insurance: Alan 🦭

• Swan encourages you to have fun staying fit, thanks to partnerships with Classpass & Gymlib.

• We respect your lunch break. Mid-day free-time is sacred and our French office even provides a Swile card to cover your meal on work days. 🥪

• Twice a year we go somewhere gorgeous (a chateau, a mountain) where we reconnect, deep-dive into big topics, and relax.

• This isn’t a perk, it should be the rule, but diversity and inclusion are important at Swan. We’re working hard to get better every day.

✨ Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something’s convoluted or confusing, we work extra hard to break it down. - Making complex things simple is what we do.

Long Term: We always play the long game, whether it’s to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners’ expectations— whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.

• A 30-min video call with our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions

• An interview with Luka, our Chief Revenue Officer

• Meet Florent, our Chief Commercial Officer, and Constance, our Lead Marketing

• A Case Study and Presentation to a selected team

• An interview with Nicolas, our CEO