Founded in 2002 by Nick Woodman, a photo and video enthusiast in search of a better way to
film himself and his friends surfing, GoPro has grown into a relentlessly innovative brand loved
around the world for its insanely versatile and enabling products. We strive to be a force for
positivity, celebrating all things awesome while inspiring people to pursue their passions. We
are GoPro and we love what we build.
Helping the world capture and share itself in immersive and exciting ways
Here at GoPro, we are passionate about our purpose - we believe sharing and reliving our
experiences makes life more meaningful and fun. Our customers around the world bring our
brand to life. You help us see the world in new ways and motivate us to do more, including
celebrating and supporting diversity within our workplace so that no group goes
underrepresented.
GoPro is a global movement whose business is driven by shared experiences.
- We celebrate diversity.
- We practice inclusion.
- We foster belonging.
- We demand equality.
- We share the experiences of individuals and communities who also hold these values as
core to who they are.
From Sao Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company
that reflects and honors the diverse global communities where we live, work, and play.