As YouTube Channel Coordinator for Pocoyo at Animaj, you’re joining a mission to build Global Kids’ Franchises. Your role puts you at the heart of our digital-first strategy, with a clear goal: make Pocoyo a hit for kids globally on the #1 platform for kids and families, YouTube.

Your challenge? To merge creativity with strategic insights. You’re guiding Pocoyo’s YouTube journey, using storytelling, data-driven decisions, and YouTube expertise to create a brand children love and parents trust.

This role is more than expertise; it’s about crafting an editorial and brand vision. With the help of the Senior Channel Manager, you will execute the content strategy and optimise each channel to best serve our audience. Every detail, from each video upload to the creation of compelling thumbnails, is a step towards making Pocoyo an integral part of children’s daily lives.

Animaj’s YouTube Channel Coordinators are expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can improve and grow our channels.

Candidates will be expected to perform ongoing YouTube viewership analysis using multiple analytics tools in order to validate existing strategies and provide information to guide programming, marketing, and investment decisions going forward.

Based in London, you will be part of an international team, all united by a shared goal: to innovate, inspire, and empower children through the transformative power of content.

Responsibilities

• Content Strategy & Execution: Assist the Senior Channel Manager in planning and executing an effective content strategy, optimising upload schedules and thematic playlists.

• Channels Optimisation & Analytics: Implement advanced SEO strategies and analyse performance metrics to boost content impression, retention, average view duration time and watch time.

• Creative Design: Create compelling visual content, including thumbnails and channel branding, to captivate our young audience.

• Cross-Platform Integration: Ensure consistency in Pocoyo’s branding and content across multiple digital platforms.

• Stay updated on industry trends and best practices.

Preferred experience

• Up to 2 years in managing successful YouTube channels, preferably in Kids’ content.

• Deep and current knowledge of the YouTube platform; knowledge of Content ID is a plus.

• Proficiency in Photoshop, Illustrator, Indesign & Adobe Premiere Pro; familiarity with Adobe After Effects is a bonus.

• Ability to thrive in a fast-paced environment and meet tight deadlines.

• Strong skills in branding, typography, animation and design.

• Exceptional attention to details with a keen eye for aesthetics.

• Entrepreneurial spirit with desire to design and implement system/process improvements.

• Outstanding written and verbal communication skills.

• Spanish and French proficiency are a bonus, but not required; proven experience working in a multinational environment.

• Interview with our Senior YouTube Channel Coordinator, Pocoyo (30’)

• Case Study

• Interview with our Head of Editorial and Content Marketing, Co-Founder & Chief Business Officer and Senior Vice President, Global Distribution TV/VOD & Consumer Products  (45’)

Benefits

• Stock Options - We want our early employees to participate fully in Animaj’s success.

• Health Care - We provide totally subsidised/covered health care.

• Remote Policy - Dedicated to your work-life balance, we offer 2 days remote and 3 days per week at the office. Why? Because we think that magic occurs when people work together, but we also believe that there are times when you need to be able to work without interruption.

• Work environment - A stimulating workplace that fosters creativity, autonomy, and leadership.