Paid Acquisition Manager

Job summary
Permanent contract
Paris
Salary: Not specified
Unknown
Skills & expertise
Generated content
Communication skills
Unicorn
Google ads
Google analytics
Google tag manager
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Ankorstore
Ankorstore

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Questions and answers about the job

The position

Job description

About us 

Ankorstore is on a mission to rewild retail !

With decades of experience in retail and building marketplaces, in 2019 the Ankorstore founding team knew it was time to create a global wholesale solution – one that swings the balance in favour of independents and restores retail to its natural order !

They’ve created a new ecosystem that harnesses the power of modern technology to create a mutually beneficial community that reinvents the way brands and retailers work together. As a result, wild independents can thrive.

Main responsibilities 

The Paid Marketing Manager will be responsible for Ankorstore paid marketing campaigns on Social Ads and Search Ads. 

Your role involves managing the marketing mix, ensuring operational excellence, and leveraging data-driven insights to optimize retailer acquisition performance for Ankorstore’s Marketplace.

  1. Campaign Management:

    • Plan, execute, and optimize paid marketing campaigns across Social Ads and Search Ads platforms (e.g., Google Ads, Meta, etc.).

    • Manage budgets to meet the team's target and ensure alignment with business objectives.

    • Ensure consistent messaging and branding across all Paid channels, in cooperation with the Brand Design team.

    • Oversee and ensure the accurate tracking and analysis of paid media campaigns using Google Analytics and Amplitude. 

  2. Performance Monitoring & Optimization:

    • Monitor and analyze campaign performance and report on Key Performance Indicators.

    • Drive ROI improvements by focusing on cost efficiency and lifetime value optimization.

    • Iterate on strategies to continuously improve campaign effectiveness.

  3. Collaboration:

    • Work closely with cross-functional teams such as Brand Marketing, Sales and Product, to maximize your impact

    • Stay updated on retail trends and digital marketing best practices to keep our strategies ahead of the curve.

The ideal candidate has more than 2 years of experience with a proven track record in a similar role, a strong analytical mindset, and a passion for driving business growth through effective marketing strategies.

Location : Paris (Hybrid)

Requirements 

  • Bachelor’s degree in Marketing, Business, or a related field.

  • Around 2 to 3 years experience in a similar role, with a proven track record of managing and optimizing paid marketing campaigns.

  • Strong expertise in Google and Meta Ads platforms and Google Tag Manager

  • Analytical mindset with experience in using data to drive decisions 

  • Excellent organizational and project management skills.

  • Communication skills, both written and verbal, in French and English.

  • Proactive, results-driven, and eager to work in a fast-paced, dynamic environment.

Benefits/Perks 

At Ankorstore we offer a versatile range of benefits to support employees' well-being and work-life balance, fostering personal growth within an innovative and adaptable work environment.

  • We are a remote-friendly company, and you will have an hybrid contract, based in Paris

  • All of our employees are automatically covered by Health Insurance & Life Insurance. Our Health Insurance (Mutuelle) and Life Insurance (Prévoyance) are SideCare

  • We have partnered with Swile to provide you with meal vouchers

  • You will have access to Leeto a platform that provides you with exclusive discounts, cultural activities, holiday vouchers and more

  • Paid leaves + RTT

  • Modern offices located in Paris (Opéra), providing a vibrant and inspiring work environment

  • ...

Learning more about Ankorstore 

Ankorstore is proud to be an equal opportunity workplace dedicated to promoting diversity. We don’t discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

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