Digital Marketing Specialist (Lead Generation)

Permanent contract
Paris
Salary: €35K to 45K
Starting date: October 06, 2024
No remote work
Experience: > 2 years
Education: Master's Degree

B4Finance
B4Finance

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Questions and answers about the job

The position

Job description

To support our scale-up, we are looking for our future Digital Marketing Specialist. Your mission: to define and steer B4Finance’s digital marketing strategy in order to assert its position as European leader in Regtech, and to support the scale-up in the USA.

This is a strategic role in the context of our expansion, with an opportunity for international growth. You will define and implement a global digital marketing strategy, aligned with the company’s business objectives, in close collaboration with senior management.

Reporting directly to the CRO, you will work with the various product, sales and operations teams to accelerate B4Finance’s marketing strategy.

  • Lead generation management (multi-channel)

  • Website improvement

  • Google Ads / Linkedin Ads

  • Newsletter & communication

  • Marketing Automation campaigns

  • Brand Marketing

Benefits:

  • An exciting opportunity to join a fast-growing, well-funded FinTech

  • Offices just a stone’s throw from the Arc de Triomphe in Paris 8th arrondissement

  • A motivated team that makes us the international market leader

  • An empowering, formative and autonomous work environment

  • A supportive, passionate working environment with a genuine team spirit

  • A flat hierarchy and fast, collaborative decision-making processes


Preferred experience

Expertise

  • You have at least 3 years’ experience in digital marketing within fast-growing tech companies. You have helped support the transition from start-up to scale-up. B2B SaaS experience is important.

  • You are passionate about B2B marketing and have a keen interest in communication technologies and trends.

  • You have proven expertise in growth marketing, brand marketing and social media marketing.

Profil

  • You see yourself not just as a marketing expert, but as a key partner in the growth and success of B4Finance.

  • You have an entrepreneurial mindset and like to get straight to the point.

  • You are able to work in a dynamic environment and adapt quickly to change.

  • You recognize yourself in the B4Finance values: High standards & Care.

  • You have strong analytical and operational skills, as well as excellent written and oral communication skills.

  • You have an excellent level of English (C2).

Nice to have

  • Good level of French

  • Previous experience in USA in a start-up is a plus


Recruitment process

  1. Phone call with our HR Director, Bogdan

  2. Meeting our Sales and Product teams

  3. Meeting our CEO and CPO in our Paris office

  4. Job offer

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