Meet Daniel, Executive Creative Director
Back Market
E-commerce
Paris, Barcelone, Berlin, Bordeaux, Hong Kong, London, New York, Prague, Tokyo
MARKETING
We advertise our brand and our products to people in order to answer their needs, drive traffic to our platforms and generate business.
We activate campaigns, create content in Back Market's ecosystem & build partnerships with influencers, media, brands & events to increase our brand awareness and acquire new customers.
Backed up by our Analytics team, we ensure the data we collect and monitor is reliable & delivers the key insights needed to improve Back Market’s overall performance.
Our Communication department defines and designs how Back Market interacts with people on all channels across the globe. With our Creative team we produce content, advertising and digital assets in our own studio and also work with leading advertising agencies for other major campaigns.
We work to make our brand desirable by delivering appealing and convincing messaging!