Betclic Group
Betclic Group

Marketing Operations Executive H/F

Job summary
Permanent contract
Bordeaux
Salary: Not specified
Unknown
Skills & expertise
Generated content
Performance tracking
A/B testing
Apply

Betclic Group
Betclic Group

Interested in this job?

Apply
Questions and answers about the job

The position

Job description

WE ARE BETCLIC

Betclic is an online gaming and tech company that stands out for its dynamism and ambition. Driven by the energy of a fast-growing, multicultural, and international team, it is a leader in sports betting across multiple countries. Every day, Betclic strives to provide its players with an optimal entertainment experience—safe, responsible, and supported by cutting-edge technology. 

With its headquarters in Bordeaux, Betclic has 1,300 employees spread across five countries (France, Malta, Poland, Portugal, and Ivory Coast), operating in a hypergrowth environment. Here, every day is a new challenge in a modern and dynamic setting. 

At Betclic, we strongly believe that innovation comes from diversity and inclusion, and that every talent has a place. We foster a caring and stimulating work environment where everyone can thrive and contribute fully to our collective success.  

Are you passionate about sports and tech? Do you want to take on challenges and shape the future of online gaming? Join the Betclic adventure ! 

ENTER THE GAME

As Marketing Operations Executive you will play a key role in the planning, execution, and optimization of CRM campaigns. Your main responsibilities focus on ensuring the smooth running of the CRM campaigns, enhancing customer engagement and leveraging customer data to improve campaign effectiveness.

To succeed in this role, you must have strong analytical skills and the ability to manage CRM operations across multiple countries. You will handle multiple priorities in a fast-paced environment, ensuring smooth execution of CRM processes. A solid understanding of data and performance metrics will be key.

YOUR ROLE WITHIN BETCLIC

In this context, your missions are as follows:

Campaign Management & Personalization

  • Design, implement, and optimize CRM campaigns aimed at engaging and reactivating our players across multiple channels (email, SMS, push notifications, in-app messages). Ensure campaigns are designed to meet specific customer needs and business objectives.
  • Collaborate with the content team to ensure cohesive messaging and optimal player experience across all touchpoints.
  • Conduct A/B tests to continuously improve campaign performance and maximize engagement. Experiment with different messaging, timing, and offers to understand what drives player engagement and prevents churn.

    • Performance Monitoring & Reporting

  • Measure and report on key performance metrics. This includes tracking how well campaigns drive player activity, retention and discovery of new products.
  • A/B testing: Run tests to continuously optimize campaigns.
  • Provide actionable insights: Use campaign results to provide insights to other teams what segments and behaviors need more focus for future retention and reactivation efforts.

    • Support & Monitoring

  • Ensures the follow-up of operations with customer service
  • Leads and coordinates the necessary actions for the smooth functioning of operations and tools
  • Monitors competitor actions regarding retention and engagement strategies

    • WHO ARE WE LOOKING FOR?

    We're looking for colleagues with a good sense of humor, respect, and kindness, a love for sport, a bit of zeal, and a real passion for their profession!

    This job is for you if:

  • You have at least 2 years of experience in CRM, with experience in a growth business environment being a plus.
  • You possess strong analytical skills, with a business mindset, and are comfortable using data to optimize campaign performance and improve customer engagement.
  • You are proactive in monitoring campaign performance, providing actionable insights, and staying updated on competitor strategies.
  • Your communication skills make you collaborate easily with cross-functional teams, ensuring cohesive messaging and a seamless customer experience.
  • You are able to manage multiple campaigns across multiple countries.
  • Fluency in English and French.

    • WHAT ARE THE RECRUITMENT STEPS?

  • If your application is selected, Mathilde will contact you within 2 weeks to conduct an HR prequalification interview (30 minutes).
  • You will be asked to complete the AssessFirst Test, which evaluates your personality, motivations, and reasoning abilities.
  • You will meet Anne-Tiphaine, Senior CRM Team Leader, your future manager.
  • You will be given a case study to work on to present to your future manager Anne-Tiphaine and Salvatore, Senior CRM OPS Team Leader.
  • You will meet with Arnaud Marketing OPS Manager and Salvatore Senior CRM OPS Team Leader.
  • Then, you will then have an interview with Paul, Growth Director.
  • Finally, Mathilde will conduct a final HR interview where you will also discuss the results of your AssessFirst Test.

    • To provide an ideal candidate experience, the Betclic recruitment process typically lasts 6 to 8 weeks .

    WHAT CAN YOU EXPECT?

    ✅ 25 days of paid leave and 10 additional “RTT” days

    Ticket Restaurant® card credited with €11 per day (50% funded)

    100% health insurance coverage for you and your children

    50% reimbursement of public transport costs or an annual sustainable mobility bonus (€230 for commuting with eco-friendly transport)

    Hybrid work mode

    Access to a vast training catalog, with the opportunity to upskill every year

    Unique office space with a rooftop for sunny breaks overlooking the Cité du Vin

    Internal events to liven up your daily routine

    On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

    Permanent contract (CDI) available ASAP in Bordeaux.

    Betclic Group – 117 Quai de Bacalan, 33300 Bordeaux.

    Want to know more?

    Apply