Your role will be to lead Retail Campaign planning for all BAT categories. You, together with other teams and agencies, will be bringing unique ideas on how to activate & engage consumers, managing campaign planning, creative proposals development and campaign materials for Retail channel, ensuring brand consistency.

Business Acountabilities:

• Cross functional cooperation with Brand & Trade & other teams.
• Being the owner of annual Retail campaign planning process for the required categories and leading campaign deployment within cycle plan.
• Supporting all activities across Retail and developing all campaign touchpoints in line with certain brand standards.
• Coordinating side retail activities outside standard cycle plan.
• Making sure that all touch points are aligned across the activation platforms and brand tone of voice is kept.
• Planning and preparation of B2B education.
• Onboarding, education & preparing instructions for Trade Market Representatives.
• Collaborating with external marketing agencies.
• Managing a subordinate and being responsible for his/her development.

Knowledge, Skills & Experience:

• Preferably 3-4-year experience in Marketing and/or similar roles within another FMCG organization or retail.
• University degree, fluency in English and Czech is a must.
• Ability to manage multiple activities and cooperate in matrix environment across several departments.
• Good networking skills and relationship building skills.
• Excellent and effective communication and presentation skills.
• Willingness to learn, proactivity & independency.
• Creative approach, ability to think conceptually and out of the box.
• Sense of innovation and interest in new trends.
• Analytical capabilities utilizing consumer/shopper/customer data.
• Advanced PC skills: MS Word, Excel, Power Point.

Key Success Factors:

• Retail touch points developed on time and in-line with Brand standards.
• Clear instruction to Field Force and excellent execution in retail outlets.
• On-time OOH booking and extending footprint.
• Comprehensive 360 FMC Campaign planning.
• Effective cooperation with Activation, Trade, Brand team, agency and LEX.

What we offer:

• Annual bonuses, meal contribution, Benefit Plus program, Multisport card, sick days, 25 vacation days.
• Wellbeing program.
• Possibility of working remotely.
• Professional growth.
• Interesting projects.
• Company events throughout the entire year (sports tournaments, challenges, teambuilding, etc.).

Benefits

• Bonuses
• Cell phone
• Notebook
• Flexible start/end of working hours
• Holidays 5 weeks
• Educational courses, training
• Cafeteria
• Sick days
• Occasional work from home
• Corporate events
• Dog-friendly office