Are you passionate about trade marketing and visual communication? Do you enjoy transforming strategy into high-impact in-store experiences? We're looking for a POP Executive who will be responsible for building and optimizing the communication platform that supports our trade campaigns, improves visibility in retail, and drives results in line with campaign KPIs.

Business Accountabilites:

• Create and maintain an effective and visually strong trade marketing platform across the Czech market.
• Ensure Point of Purchase (POP) materials are aligned with brand identity while being practical and appealing to consumers.
• Proactively introduce innovative materials and remove outdated ones to keep the in-store presentation fresh and effective.
• Understand the full context of materials used — from campaign-specific to long-term branding — and ensure their optimal use per store type.
• Work closely with Trade Activation and Campaign teams to maximize the use of planograms and deliver communication that resonates in both Key Accounts and Independent channels.
• Manage the In-store furniture program for Independent retailers.
• Identify new opportunities to increase brand visibility and share of voice across store formats.
• Cooperation with trade activation manager to fully utilize a potential of planograms (both from POP & POS point of view).
• Build strong, long-term partnerships with POP agencies and producers — ensure they understand BAT’s expectations, values, and standards.
• Oversee trade marketing budgets, ensuring efficient use of resources in line with business goals.
• Lead or contribute to cross-functional projects and initiatives to enhance trade presence and retail execution.
• Support simplification and improvement of tools and processes used by Trade Partners in the field.
• Generate fresh ideas and bring inspiration to the team through innovation and trend awareness.
• Support team performance through coaching, feedback, and goal setting.

Knowledge, Skills & Experience:

• University degree in Marketing, Business, or a related field.
• Around 3 years of experience in marketing roles, ideally within an FMCG environment.
• Strong decision-making and problem-solving skills.
• Excellent communication and presentation abilities.
• Analytical mindset with the ability to identify and interpret key data sources.
• Proven ability to manage multiple tasks and priorities effectively.
• Strong networking and relationship-building capabilities.
• Fluent in English (spoken and written).
• Experience in leading or coaching others.
• High level of independence, proactivity, and willingness to learn.
• Innovative thinking and a proactive approach to challenges.
• Confident user of MS Word, Excel, and PowerPoint.
• Good understanding of the retail environment (experience from a similar industry is a plus).

Key Success Factors:

• Ability to interpret and act on available insights and data.
• Efficiently managing resources (budget, people, time) to achieve targets in a dynamic environment.
• Thinking strategically and planning for the long-term.
• Handling multiple responsibilities under pressure.
• Driving innovation and bringing new ideas to the table.
• Leading, coaching, and developing team members to consistently deliver high performance.

What we offer:

• Annual bonuses, meal contribution, Benefit Plus program, Multisport card, sick days, 25 vacation days.
• Wellbeing program.
• Possibility of working remotely.
• Professional growth.
• Interesting projects.
• Company events throughout the entire year (sports tournaments, challenges, teambuilding, etc.).
• Cooperation through external agency, with same terms and conditions to BAT employees.

Benefits

• Cell phone
• Notebook
• Cafeteria
• Occasional work from home
• Corporate events
• Individual schedules of working hours
• Self-organization of the job
• Dog-friendly office