Within the commercialisation team, you will be in charge of developing the online business of kids market in Europe.
1/ BUILD DIGITAL COMMERCIAL STRATEGY
You identify the growth levers of your market in order to drive business and conquer new market shares following whole go to market strategies
Imagine digital category strategies aligned with go to market project and linked to kids project.
Actively participate in sports milestones, and be involved in the deliverables (range review, selection ….)
Co-build the commercial plan to be strong in strong times and drive business
2/ DEFINE AND ANIMATE THE BEST PRODUCT OFFER FOR MY SPORT
Develop and execute category strategies aligned with sports, digital commerce strategies and decathlon project.
Co-build the business plan to well pilote your activity.
Optimize product assortments. Define the digital range offer in collaboration with marketplace teams.
Determine the most effective ways to showcase products within each category, including product placement and e-merchandising following guidelines
Give guidelines to optimize product listings and product pages for search engine visibility and be the relay of whole team in SEO key subjects
Work closely with teams such as commercialization, marketing, digital product teams, to execute category strategies effectively.
3/ MANAGE AND MONITOR THE WORLDWIDE DIGITAL PERFORMANCE OF MY SPORT
Monitor inventory levels and product performance.
Monitor pricing trends and competitor digital activities to give recommendations on price adjustment.
Use digital analytics tools and reporting systems to track worldwide performance metrics (sales, conversion rates, traffic, and customer engagement).
Keep abreast of industry trends, best practices, and emerging technologies related to e-commerce
Products management (offer selection or purchasing)
Product information & treeview management
Economical performances analysis
Traffic performance and visitor activity & insights - Google analytics, AT internet/ Piano,...
Knowledge of external tools to analyze offer is a plus (ex : Edited, content square, Semrush ...)
SEO knowledges is a plus
Has a good knowledge of sport ecommerce.
Can switch from acting for daily business to building future strategy (and vice versa)
Has Leadership skills: able to drive international teams in passing the sense, federating the team in a network mode. Has the ability to collaborate across functional links (and non hierarchical).
Has Strong aptitude for problem-solving, decision making through data analysis and troubleshooting issues with the ability to organize and prioritize work
You will integrate an English spoken work environment. Good level of spoken and written English is required for this position.
You are known and reputable in having the above skills. Your professional path is a rich experience to bring to our team. You love teamsports and team play.