👫 About the team
Quality has become a key topic as Equativ is committed to maintain a premium marketplace, a recognized quality marketplace both for buyers and sellers. The mission of the Marketplace Quality team is to ensure that each of Equativ’s customers and partners can participate in our marketplace in a secure way. Specifically, this implies:
- Ensuring that inventory suppliers provide fraud-less human traffic
- Ensuring that demand partners run fraud-less qualitative campaigns
- Ensuring that marketplace participants will be matched with each other appropriately to ensure none of their brands is put at risk
The Marketplace Quality team is working with external vendors on both inventory and ad quality to ensure optimal and timely detection of low quality participants in our marketplace.
👋 About us
Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus — four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 580 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfil the promise of advertising technology. Learn more at Equativ.com.
The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.