Evaneos | Marketing Activation Manager

Permanent contract
Paris
Salary: €40K to 45K
Starting date: September 01, 2024
Occasional remote
Experience: > 5 years

Evaneos
Evaneos

Interested in this job?

Questions and answers about the job

The position

Job description

L’équipe Product & Growth chez Evaneos 👥

Within the Product & Growth community, our mission in the Growth department is to put the largest number of travelers with the most mature travel intentions possible into the hands of the best local experts.

Within our department, you will be part of the CRM & commercial activation team, which accompanies users in our 6 markets (French, Spanish, Italian, German, Swiss, Dutch) from the inspiration phase to their first travel purchase at Evaneos. Its objective is to maximize activity, engagement, and lead conversion metrics.

Your role as Marketing activation manager 📝

🎯 Define the commercial activation plan. In collaboration with the country managers, product, sales, offer, and brand teams, you define at a cross-market level:

  • the targeted customer segments,

  • the commercial activation strategy to grow the business

  • the seasonal action plans on all touchpoints (Site, CRM, Social, Partnerships, Agents community,…)

  • the budget to allocate for each plan

  • the KPIs to measure the efficiency of the action plan

🤝 Monitor the activation plan:

  • Coordinate all involved teams (Offer, Sales, CRM, Social, Acquisition, Brand, B2B, E-merchandising,…).

  • Manage other types of content production (webinars, guides, etc.) internally or externally with freelancers (briefing, controlling timing and deliverables)

  • Animate webinars for our travelers

  • Follow up on the activation results (members acquisition, requests, sales, satisfaction, quality…)

  • Suggestion of action plans to react to precise business issues (destinations/segments)

  • Newsletters: define the plan with our Campaign Manager and proofread the French wording

  • Mentor our e-merchandising & CRM apprentice

Environment de travail 🙌

  • Bureaux récemment rénovés près de Saint-Lazare dans le 9ème

  • Télétravail hebdomadaire et Traveling TT pour travailler plusieurs fois par an dans d’autres pays/régions.

  • Horaires de travail flexibles en accord avec votre équipe

  • Cagnotte voyage pour découvrir les services d’Evaneos

  • Divers groupes de loisirs : musique, jeux de société, yoga, etc.

  • Accès à des salles de sport et cours partiellement pris en charge par Evaneos grâce à notre partenariat avec Gymlib

  • Des événements internes pour se connaître, découvrir et échanger : déjeuners culturels, after-work, séminaires, etc.


Preferred experience

📢 Note : Peut-être ne remplissez-vous pas tous ces critères… alors a minima vous vous retrouvez dans nos valeurs : esprit d’aventure, connexions authentiques, volonté d’impact, et le reste, on en reparle !

Your profile  🗣️

You have:

  • Strong communication skills

  • A minimum of 5 years experience in marketing project management with multi-stakeholder action plans

  • Comme cette job offer, you’re fluent in both French & English pour connecter au quotidien avec nos 15 nationalities :)

  • A first experience in a tourism/start-up / scale-up / fast-growing environment is a plus

You are:

  • Very well-organized

  • A real team player with high relational skills

  • Creative, think outside the box, and like to test new mechanisms to engage our members.

  • Data-driven, always challenging your actions based on figures in a test&learn approach


Recruitment process

  • A first HR call with Marion to break the ice, tell her about you, and dive into Evaneos’ world

  • Interview with Mathilde, your future Team Leader to deep dive into your work competencies and the job itself

  • Practical case study with the team

  • A cultural fit discussion to see if we can all project ourselves together

Want to know more?

These job openings might interest you!

These companies are also recruiting for the position of “Marketing Strategy and Planning”.