Meet Alexia, CEO and co-founder
On graduating from ESSEC, Alexia joined Procter & Gamble in Marketing, where she spent 4 years in France and abroad. In 2018, she co-founded Fifty, which was born out of a combination of personal frustration - the training courses she attended often went unheeded - and the emergence of eDoing solutions in the United States, combining behavioural science methods and technology