Role Overview: The Field Marketing Manager will be responsible for planning, executing, and optimizing field marketing programs to generate demand and support the sales team. This role requires a highly organized and strategic thinker who can work collaboratively with marketing and sales teams to drive regional growth.

Key Responsibilities:

• Develop and implement field marketing plans that align with Filigran’s overall business objectives and drive regional sales growth.

• Plan, execute, and manage regional events, including trade shows, conferences, webinars, and customer-focused activities, handling all logistics, promotion, and post-event follow-ups.

• Build and maintain strong relationships with regional partners, industry associations, and key stakeholders to enhance Filigran’s market presence and brand visibility.

• Monitor and evaluate the performance of field marketing programs, delivering regular reports on ROI, lead generation, and campaign effectiveness, and leveraging data insights to refine and optimize future initiatives.

• Oversee the field marketing budget, ensuring resources are allocated strategically to maximize impact and support key business goals.

• 4-5 years of experience in marketing, ideally within the cybersecurity or B2B SaaS sectors.

• Experience planning and executing successful regional marketing programs.

• Strong understanding of the B2B marketing landscape and regional market dynamics.

• Ability to work independently and as part of a cross-functional team.

• Proficiency in marketing automation tools and CRM systems (e.g. HubSpot).

• Ability to collaborate effectively with teams based in Europe and internationally.

• Flexibility to travel occasionally to support events