As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the market. You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts. You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.

Key Responsibilities:

• Positioning and Messaging:

  Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions.

  Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors.

• Content Creation:

  Develop sales enablement materials, including marketing toolkits, data-sheets, and slide decks.

  Create and manage white papers, blog articles, case studies, and other thought leadership content.

• Demand Generation: Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.

• Go-to-Market Strategy: Contribute to the go-to-market strategy, including product launches and market entry plans.

• Analysts’ Benchmarks: Track and analyze industry benchmarks and analyst reports to inform product positioning.

Integration Points and Collaboration:

• Product Management: Work closely to align product positioning with the product roadmap.

• Sales and VARs: Collaborate to ensure that sales kits and messaging are effective in the field.

• Regional Marketing Teams: Ensure that product messaging is consistent across regions.

• Regional Marketing Teams and Marketing Operations Lead: Coordinate on content for demand generation campaigns.

Key Performance Indicators (KPIs):

• Number and quality of sales kits and marketing materials produced.

• Engagement metrics for white papers, blog articles, and other content.

• Impact of product positioning on lead generation and sales pipeline growth.

• Analyst report rankings and mentions.

What FuturMaster has to offer:

• The opportunity to join a fast-changing environment where complexity is always an opportunity to grow and do better

• Work with cutting-edge technology and innovative solutions.

• Join a diverse and international company: there are no fewer than 24 different nationalities at FuturMaster

• Superb premises in Boulogne Billancourt. If running is your thing, then you will enjoy being near Saint Cloud 🌳. If you’re more of a music aficionado, all you have to do is cross the bridge to attend a concert at the Scène Musicale 🎵.

• 2 remote days per week

• Full proficiency in both spoken and written communication in English and French 

• 5+ years of experience in product marketing, preferably within B2B SaaS & Supply Chain Planning, or TPx solutions. 

• Proven experience in developing positioning and messaging strategy. 

• Strong analytical skills for understanding industry benchmarks. 

• Strong writing and content creation skills, with the ability to produce thought leadership marketing materials. 

• Proven experience in developing and executing go-to-market strategies. 

• Ability to work cross-functionally with product management, sales, and marketing teams.

• First interview with a member of the HR team (30 minutes - 1 hour) to find out more about the position, FuturMaster and your career path.

• Meeting with Naïri Kurdoghlian, Group VP Marketing and team manager (1 hour - in the office)

• Personality and logic test to take at home (2 hours) followed by a debriefing with a consultant (45 minutes)

• Live Study Case to be presented to the Group VP Marketing, followed by a meeting with the Marketing team (1.5 hours/2 hours - in the office)

• Offer