CRM is key in our growth strategy since it is focused on lead conversion, member retention and reactivation. Directly reporting to our CMO you will be responsible for our blast & automation & transactional strategy and operation worldwide including multi channel campaigns (email, push app, in app, SMS). Managing a team of 5 persons, you will work closely with local, product, sales and data teams to find the right balance between user insights & analysis to define priorities and lead transversal projects.
Strategy & tools
Define strategic roadmap with clear success KPIs to maximize business impact
Build a long term partnership with our campaign providers to participate on tool evolution & be sure we use it at their maximum
Handle budget & contract negotiation
Monitor and research trends in the CRM field to identify emerging opportunities
Operations
Work closely with data team to ensure data quality & monitoring & data model evolution to match new business needs
Own and develop user segmentation & content personalization to improve campaign performance
Coordinate automation & transactional campaign optimization & creation fostering a test & learn method running constant AB tests
Supervize blast campaigns calendar and provide accurate guidelines to local team
Lead transversal projects
Data analysis
Articulate and present data analyses and learnings effectively to the team and to key stakeholders
Own comprehensive monthly reporting of all member engagement KPIs & build the right dashboards to track and communicate performance
Develop a reliable control group methodology to measure incremental revenue
Manage team
Lead a team of 5 and growing, fostering a strong team culture aligned with HomeExchange goals and values
Inspire a unified vision and objectives within the team, promoting an agile and data-driven culture in an international environment
Make user-centricity a key driver in all decision-making processes and strategies
At least 5 years of experience in managing CRM database & multichannel automation campaigns
Management experience is a plus
Good knowledge of CRM tools ecosystem
Ambitious & business oriented : committed, proactive, you like to see impacts of your actions
Strong analytical skills, AB test methodology has no secret for you
Data driven : you don’t do because you feel it but because you have observed and analyzed
Strong leadership and a great team player : you like to federate people around a common objective and make it happen, you have convictions and like to share those to get feedbacks to make those evolve
Real problem solver
Very good French and English communication skills, both verbal & written
Want to take part in an entrepreneurial project with a positive impact
HomeExchange and its team oppose any form of discrimination; we are committed to promoting diversity and inclusion, by cultivating a respectful and welcoming work environment, where everyone can find their place, express their talents and build their professional career. Each application will be studied carefully; Don’t hesitate, apply!
Benefits
Full-time position
Company social events
Flexible WFH policy
Free Membership to our travel network
Please send us:
CV
Cover Letter