IPG Mediabrands
IPG Mediabrands

Senior Search Specialist

Permanent contract
Neuilly-sur-Seine
Salary: Not specified
A few days at home
Experience: > 3 years
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IPG Mediabrands
IPG Mediabrands

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The position

Job description

Position Overview

Our position offers you an opportunity to work with world-leading clients and in the fast-moving industry where you will be the leader that will lead the team to grow the search marketing business. Also, you will gain and build you analytical, technical and leadership skill, which requires new learning in digital advertising.

There will be lots of opportunities to develop skills and learn new technology to ensure that we meet future trends.

Responsibilities

  • Lead team to grow business in search marketing
  • Provide search strategy and best practices for clients
  • Conduct keyword research to guide content teams
  • Review technical SEO/SEM issues and recommend fixes to achieved KPI set
  • Provide optimization techniques on website content, landing pages, and paid search copy strategy
  • to drive effectiveness for search campaigns
  • Lead client search plan and work with key client partner to ensure that global search strategy align.
  • Work with performance director to ensure that search as part of performance marketing deliver high results
  • Work with social media and PPC teams to optimize campaigns and provide suggestions to drive efficiency
  • and effectiveness
  • Support agency partner to develop strategy by working as a consultant to help coach and provide search training.

Required Skills and Experience

  • Proven experience as SEO , SEM , or similar role
  • Knowledge of standard and current SEO/SEM Best practices
  • Knowledge of HTML/CSS
  • Experience with Optimization tools, Reporting tools

Desired Skills and Experience

  • 1-3 years’ work experience.
  • Ability to communicate effectively in English.
  • Analytical mindset with numerical aptitude
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ, Ahrefs) and web analytics tools (e.g. Google Analytics, WebTrends)

As the global performance marketing agency of MEDIABRANDS, Kinesso is obsessed with Customer Flow – the continuous movement of people along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our digital craft experts which include search, social media, SEO, eCommerce, content and strategy under a single operating system. Our expert team of specialists deliver integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Kinesso is headquartered in New York with over 3,000 experts in 68 offices in 45 markets.

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