12-month Apprenticeship | Consumer Insights & Social listening | From September 2024 to August 2025 | Paris area | Master 1 or 2
Consumer Insights refer to the understanding of consumer behavior, needs, preferences, and motivations . It involves gathering data and analyzing consumer attitudes, opinions, and behaviors to gain a deep understanding of their needs and desires. Consumer insights help businesses make informed decisions about product development, marketing strategies, and customer experience.
The main missions of consumer intelligence are:
- Assist CMI Manager to provide consumer insights on categories to improve new product and content development
- Set up research projects in collaboration with the CMI Manager, the Marketing team and agencies (Prepare sample data, review questionnaire & material, track project progress & timings)
- Prepare result analysis & restitution in collaboration with Marketing and Agencies
- Build consumer knowledge by conducting transversal analysis based on existing data sources (panel, consumer studies, social listening, trends reports, …) for categories
- Develop a privileged partnership with the marketing teams and the agencies: become a key point of contact.
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