I am the International Project Manager of Ambre Solaire and I am responsible for developing the product expertise, animating pillars and creating innovative product concepts, formula and pack, within the time & costs constraints. I act as the consumer & Innovation champion.

KEY RESPONSABILITIES:

STRATEGY

• Advise Global Marketing Senior Manager and Global Marketing Director on product portfolio mix based on trends, insights and feedback;
• Work closely with the Global Marketing Senior Manager and Global Marketing Director to develop Innovations and big pillars launch plans;
• Develop product vision and strategy in line with the global category vision.

• Develop breakthrough products - Innovations that answers to target consumer needs:
  • Gather and develop consumer & markets insights and business opportunities from different stakeholders;
  • Create innovative project concepts that target consumer insights;
  • Manage the end to end project launches - Innovations (insights, formula direction, packaging design, artwork, etc) with relevant stakeholders for new products, pillars and renovations;
  • Collaborate with the right parties from early stages onwards (operations, labs, campaign & content manager, CMI, Retail & Design, digital, zones & emerging areas, etc) to ensure the consistency and feasibility of new product development;
  • Work with the Scientific Communication lasb, and to translate the product idea into industrially usable technical terms enabling the development and industrialization of the formulas;
  • Ensure the feasibility and profitability and SBWA KPIs of projects;
  • Research, recommend and implement innovative products and solutions that facilitate eCommerce experience (e.g. size, weight, etc.);
  • Brief CMI team for the tests;
  • Create & send launch packs;
  • Coordinate the production phase, and ensure related support in close collaboration with the Industry and Sustainability Manager;
  • Coordinate with zones & countries to track product performance and competitive analysis;
  • Work closely with the Campaign & Content manager to infuse him/her with knowledge and content of the product.
• Manage the animation of core SKUs:
  • Co-manage the animation calendar for core SKUs with the Global Marketing Senior Manager;
  • Ensure core SKUs growth throughout the year;
  • Assess SKU performance using data provided by Zones & countries through effective collaboration.

• Product Innovation development process;
• Creativity;
• Technical understanding and category expertise of formulas, pack development, industry process;
• Consumer centricity;
• Analytical and Business oriented mindset.