Next Gen 2024

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Levallois-Perret
Salary: Not specified
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Landor
Landor

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The position

Job description

***APPLICATIONS ONLY FOR ATTENDEES OF THE 2024 NEXT GEN: BRAND TRANSFORMERS PROGRAMME. In order to apply for this internship opportunity, you must have attended (or watched back) all 9 of the Next Gen sessions from 2024***

An internship at Landor is a unique and extremely rewarding experience. You’ll learn by participating in projects from start to finish, taking on tasks independently, and as part of a team. You’ll be able to listen, learn and grow by working collaboratively with some of the best in class talent there is. As well as input your own ideas and thoughts to the process. You can expect to be exposed to a wide range of projects, clients, tools, and processes.

The Brief:

More than a year after Twitter rebranded to 'X', people still refer to it as ‘'X (formerly known as Twitter)”

Think about…

Can ‘X’ make a comeback? And what would it take?

How is their visual identity working? What assets should they use more, use differently or leave behind?

Should ‘X’ stay or be renamed? Why?

How could ‘X’ reconnect with the users and audience they have perhaps lost?

How can ‘X’ activate its brand to attract new, younger users?

Can ‘X’ move away from being a platform for complaints and hate speech and become a platform of optimism for the future, allowing users to solve problems together? How can design/branding help ‘X’ to get to a place that these types of conversations would start happening?

APPLICATION DEADLINE NOVEMBER 15

#LI-DNI #LI-DNP

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