About us 👇🏼

At lempire, we're a passionate team on a mission to help individuals and businesses grow.

As a B2B SaaS company, valued at $150 million, we offer an array of products:

🔵 lemlist: our platform designed to assist people in personalising their outreach and securing more meetings with leads.

🟠 lemwarm: our premier deliverability tool on the market that assists users in keeping their emails out of the spam folder.

🔴 lemcal: our scheduling tool complete with personalised booking page to arrange meetings 2X faster.

🟣 Taplio & Tweet Hunter: our tools aimed at building strong personal brands on LinkedIn & Twitter.

lempire is a fast-growing company with +25M$ revenues, profitable and 100% bootstrapped

Our mantra: Keep growing! We live by it each and every day.

Job description

As Lead Demand Generation/ Growth, you'll be in charge of driving revenue for lempire products (lemlist, lemwarm, lemcal, Taplio & Tweet Hunter);

You will impact metrics across the AARRR funnel - from awareness to retention.

You'll own the whole process, from defining strategies, organizing delivery, and ensuring things are shipped.

This is a hybrid role with a strong emphasis on execution - we are looking for someone who can be hands-on while organizing the work of a small team (1-3 people).

Your responsibilities will involve:

- Paid - lead the strategy, launch, monitoring, and optimisation of performance campaigns across various platforms, including Google Ads and social media ads.

- Affiliation - scale our affiliation program with a strategic focus and efficient process.

- Content Distribution Strategy - work hand-in-hand with the Content team to define target audiences, distribution strategy, mediums, organise segmentation.

- Growth Inbound - manage Lead Scoring, Lead Routing & Lead Attribution

- Growth Outbound - generate Leads via Outbound by creating & launching innovative outbound campaigns

- CRO - optimize conversions across Lempire’s product websites: make strategic and technical recommendations to refine visitor paths & enhance user experience, in collaboration with Content/PMM team.

- Mini Tools Strategy & Distribution

- Build Growth Loops / Content Virality patterns

Key Results

Within 3 months you’ll have

- Distribution: Develop a clear understanding of our ecosystem, persona/ICP and market positioning

- Paid Marketing: audited the current paid spend, made recommandations and started implementation of changes

- Growth Outbound: Launch initial outbound campaigns targeting high-potential segments with early performance data and demonstrate you can book qualified leads for our Sales team

- Growth Inbound: Design & implement a new system for Inbound Lead - scoring, routing & conversion management for the Product-Led Sales motion

- Mini-Tools: Build a strategy & identify quick wins for our Mini Tools strategy

- CRO: Recommended and implemented quick-win improvements on our Lemlist website, demonstrating positive early performance indicators such as increased page views, higher conversion rates, reduced bounce rates, and improved user engagement.

Within 12 months you’ll have

- GTM: fully own the collaboration between Product Manager and Content collaboration and Go-To-Market strategy for feature launches

- Paid Marketing: have made Paid Marketing a profitable channel of growth for some of our products

- Distribution: achieve a +25% uplift in content engagement and signup generated through our content by improving content distribution (webinars, community, partnerships…)

- Growth Outbound: scaled our outbound to generate a steady & recurring amount of Opportunities for our Sales - and generate at least 30 meetings / month

- Growth Inbound: increased the conversion rate of Inbound Qualified Leads by +25% or more

- CRO: conducted multiple positive experiments leading to increase visit to conversion rate on our websites

- Mini-Tools: made at least 1 tool viral and generated 100s of MQLs through mini tools, turning into a steady number of new customers

What's in it for you

- Have a strong impact on lempire's growth, autonomy and financial means to make changes and trials

- Work in a profitable, fast-paced company that's bootstrapped - does $26m ARR and growing 30% year-over-year

- Collaborate with very talented people, and opportunity for permanent growth

- Work from anywhere

- Be part of a small, agile team, where best ideas win

- Have the best of both world: a do'er role with hands-on, combined with management of very strong contributors

- Competitive salary + company bonus + strong benefits

Preferred Experience

- 6 years of experience in Growth Marketing/ Demand Generation in an ambitious /fast-paced environment

- Experience in B2B SaaS in a PLG or Self-Service environment is mandatory - ideally past $10m ARR

- Experience in building out a scalable demand generation function that has revenues impact

- Experience in building a seamless ops engine and delivering relevant data reporting to drive your growth strategy.

- Demonstrated ability to create a plan and execute it with high levels of autonomy

- A track recording of delivering outstanding results

- A strong bias for action, a ‘doer’ mentality

- Experience in creating and growing an audience from scratch

- Innate problem-solving abilities, proactivity, and a results-driven approach

- A first experience in management is a plus

- Perfect English

Additional Information

💰 70 - 80K€ + company bonus (up to 12K€ per year depending on company's performance)

🏢 Hybrid Work Model: Enjoy the best of both worlds! Work from home when you need to, and collaborate in our beautiful Paris office when you want a change of scenery. Our flexible approach is designed to suit your working style 🇫🇷

🌈 37 days of holidays / year

🩺 Alan Blue: Comprehensive 100% premium medical coverage for you and your family

🧠 Alan Mind: Premier mental health service

🍽️ Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity

🚌 Navigo Card: Seamless commuting with a 100% covered Navigo card

🤓 Bat(wo)man fund: Your dedicated budget for learning and development

💻 Gear: Get a laptop tools and equipment you need for your job

✈️ Team building: We all meet once per year at really cool places around the world (you can check our video here ;)

Recruitment Process

Interview with Victoire, our Talent Acquisition Manager

Business Case

Business Case debrief with another Lead in the Marketing department

Interview with Charles, COO

Reference check & offer ✌️