You’ll own and operate the full acquisition funnel across the US and European markets, focusing on two main pillars:

1. Traffic Management & Paid Campaigns

• Daily management, optimization, and monitoring of all paid acquisition campaigns (Google Ads, Bing, Meta, LinkedIn, etc.)

• Budget allocation and bidding strategies in line with our goals and content roadmap

• Deployment of creatives and content (provided by the Head of Marketing and Content Manager)

• Performance tracking and reporting of the entire acquisition funnel (MQL, SAL, SQL)

• Strategic recommendations based on weekly/monthly KPIs

• Close coordination with local country strategies to ensure lead generation and brand awareness campaigns are aligned with each market’s context

• Collaborate with the Head of Marketing to identify and partner with new media/event partners for more effective ICP targeting

• Constant competitive and market intelligence to identify new growth opportunities

2. Marketing Automation & Outbound Operations

• Ownership of our Marketo marketing automation platform

• Setup of lead nurturing flows, data integrity, and contact scoring for inbound leads

• Collaboration with Sales on outbound campaign execution (target base sourcing, cleaning, mapping into tools, etc.)

• Management of outbound tools such as Lemlist, Lusha, and more

• Tagging and cleaning of leads post-events or outbound initiatives

• Exploration and connection of new tools (especially for data intents and behavioral tracking)

Our Martech Stack

• Salesforce

• Marketo

• Lemlist

• Lusha

• Semrush

• Webflow

• Eulerian

You are not just a marketer — you’re a growth hacker with strong business acumen. You love challenges, data, testing, and… results.

Must-haves:

• Minimum 3-4 years of experience in Acquisition, Growth, Traffic

• Experience running acquisition campaigns in international environments

• Strong command of US and/or European markets is a major plus

• Solid hands-on experience with paid acquisition platforms (Google Ads, Bing, Meta, LinkedIn)

• Advanced skills in marketing automation (Marketo preferred)

• Experience working with Sales teams and managing outbound tools

• Analytical mind and ability to translate insights into actionable decisions

• Full professional fluency in English (native or near-native)

• A collaborative mindset with the ability to work across teams and time zones

Nice-to-haves:

• Already based in Marseille or open to relocation

• Previous experience in a startup, scale-up or fast-growing environment

• Familiarity with B2B lead generation and targeting of ICPs & enterprise

• Experience building localized acquisition strategies adapted to cultural differences

Soft Skills We Value

• Agility: You adapt quickly to change and are always ready to test something new

• Curiosity: You question the status quo and proactively seek new opportunities

• Autonomy: You take ownership and drive your own projects

• Creativity: You think beyond standard playbooks and love to experiment

• Test-and-learn mindset: You believe that testing, failing, iterating, and succeeding is the way to go

🚀 Ready to shape the future of our growth across the Atlantic? Join us in sunny Marseille and let’s make waves together.

THE BENEFITS WE OFFER✨

At Letsignit, we live by our four core values: Dare, Care, Fair, and Fun ❤️

Here’s what that means for you:

• Stunning offices steps from the Old Port featuring a bar, fireplace, and break area (yes, we even have a 🍻 taffy machine!)

• Swile meal vouchers

• 100% coverage of public transport costs

• A people-first environment focused on wellbeing: flexible hours, in-office fitness classes, and great interdepartmental relationships

• Support for social impact initiatives: paid volunteer days and funding for employee-led community projects

• A vibrant company culture with regular social events: team breakfasts, after-work gatherings, team building, and kick-off meetings

• Investment in your growth: funded attendance at meet-ups and bi-annual Innovation Days for professional development

• A truly international environment: with offices in Montreal and plans for global expansion

1. First interview with Recruiter - 30-45 minutes

2. Interview with Amandine, Head of Marketing & Communications ROW (Rest of the World) - 1 hour

3. Mini business case presentation to Amandine, Laura & Wassim - 30 minutes

4. Culture-fit interview with the Marketing team and Capucine, CEO - 15 minutes