Luko by Allianz Direct France : Who Are We?
We created Luko with a simple vision:
50% of consumers don’t trust their insurer, yet insurance is mandatory in many cases and often the only party you can turn to when damage occurs in your home. So we set out to reinvent insurance, making it truly customer-centric, as we believe it was always meant to be.
We began by building the most transparent and useful insurance company: one that you can finally trust because its business model is designed for positive impact, and its product experience is intended to empower rather than mislead users.
We developed the most intuitive, user-focused insurance experience you can imagine: sign-up in 2 minutes, a straightforward offer, customizable coverage, no hidden fees, no long-term commitment, and termination in just 3 clicks.
In just 6 years, over 400,000 users have placed their trust in us. We quickly became a leader in the online home insurance market, leveraging technology to enhance customer satisfaction and operational efficiency. By 2022, 25% of home insurance policies sold online in France were Luko policies, and nearly half of our new customers came through recommendations from friends and family.
In February 2024, Luko joined Allianz Direct, the digital European subsidiary of the Allianz Group, to become the market leader in direct home insurance in France. This partnership solidifies Luko’s position as the strongest neo-insurer. Together, with our shared vision and values, Luko and Allianz Direct continue our mission to disrupt the market by offering the best value for money, with even greater simplicity and transparency.
