Consumer Insight Consultant

Job summary
Permanent contract
Prague
Salary: Not specified
Unknown
Skills & expertise
Generated content
Communication skills
Collaboration and teamwork
Training and development
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McDonald's
McDonald's

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Questions and answers about the job

The position

Job description

McDonald’s Czech Republic is looking for experienced candidate for a Consumer Insight Consultant role. You will be a co-partner with the brand team and other departments. You would help to identify business and brand-building opportunities within various consumer areas according to long-term strategy and tactical initiatives.

Responsibilities:

  • Conducts researches of Consumer & Staff behaviour with the help of agency partners (local & global) and transform gathered data & information into insights, formulate learnings and recommendations;
  • Design, execute, analyse, and present qualitative and quantitative market research projects;
  • Build & proactively share consumer understanding with the brand team and other departments;
  • According to company long-term strategy you would help in co-creating business and marketing objectives.

Required Qualifications:

  • University Degree (Sociology, Psychology, Marketing or Economics);
  • 3+ years experiences in consumer market research, from the side of client or agency
  • Background and strong knowledge of market research is a must;
  • Strong analytic skills - able to synthesise, identify a coherent narrative and communicate clear findings from multiple sources;
  • Strong communication skills;
  • Advanced written and spoken English;
  • Ability to collaborate and build alliances with a wide range of internal stakeholders and external partners.

What do we offer?

  • The opportunity to work for one of the largest foodservice retailer chains in the world
  • Comprehensive benefits package including: mobile phone allowance, contribution to education and leisure activities, pension or life insurance contribution, meal allowance, flexible working hours, laptop, transport allowance , refreshments at the workplace and many others..
  • Complimentary professional psychological counselling services dedicated to promoting the overall well-being and mental health
  • Financial bonus for referring a candidate
  • English language courses
  • Multisport card
  • Possibility to work from home
  • 3 sick days a year
  • 25 paid vacation days for everyone
  • Opportunities for growth
  • And lots of little things during the year

Benefits

  • Cell phone
  • Holidays 5 weeks
  • Educational courses, training
  • Cafeteria
  • Refreshments on workplace
  • 13th monthly salary

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