For more than 25 years, MSX International has been a dedicated partner to leading automotive brands around the world. We support them in transforming their businesses and in managing their operations across the areas of Customer Experience, Repair Optimization, Learning and Insights. We focus on helping our clients generate more value for their customers. With over 5,000 employees based in more than 80 countries worldwide, our teams provide industry-leading expertise. We have combined our deep industry expertise with cutting-edge technology solutions to help our automotive clients increase revenue and reduce costs, while enhancing operational efficiency and improving customer satisfaction. Our goal is to help our customers reach their full potential and to excel as their global partner of choice.
As a Ford Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires expertise in automotive marketing, as well as a deep understanding of Hispanic culture, values, and consumer behaviors. In this role, you will collaborate with Ford dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.
Key Responsibilities:
Preferred Qualifications:
Travel Requirements
MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.