✨ The Role of Head of Digital Marketing and Operations

There are two core parts to this new role at OneStock.  Firstly to own, define and deliver the digital marketing strategy in support of our growth objectives.  Secondly to define the technology and automation requirements for the Marketing function and then to identify, implement and integrate suitable technology solutions - in other words, own the Martech stack.

Your Main Responsibilities:

The Head of Marketing Operations and Digital will have overall ownership of the digital strategy for OneStock.  This will include working with Sales, senior leadership and the wider Marketing team to define the objectives for digital marketing in order to support our business goals.  They will then be expected to identify the resource requirements – including technology, budget, internal and external resources – needed to deliver against these objectives on a continual basis, and to execute the necessary strategies and programs required.

Digital Marketing will have specific, measurable objectives defined and managed independently, and will also act as a ‘service provider’ to other functions within Marketing, including Field Marketing, Content and Product Marketing in order to execute digital activity such as advertising and web publishing.  In particular, the Head of Marketing Operations and Digital will ensure that we maximise the distribution and reach of our content marketing.  As such, the role-holder will need to prioritise activity based on agreed objectives and to manage stakeholders through clear communication and feedback.

In addition, the Head of Marketing Operations and Digital will be responsible for implementing and supporting the Marketing tech stack.  This begins with defining how technology can be used to increase our reach and effectiveness and then selecting and implementing the appropriate tools.  The roleholder will work with the various tech suppliers to ensure that OneStock has an integrated and current tech stack, subject to budget constraints.

The Head of Marketing Operations and Digital will be responsible for using data to help drive decisions in Marketing, specifically related to digital activity but also inasmuch as digital impacts other parts of the team.  This will entail building and maintaining a reporting and analytics framework based on the requirements of the marketing team as well as other stakeholders, including Sales and the senior leadership team – for example, reporting on website performance, SEO performance, spend and return on advertising and more.

 Key Relationships :

• Campaigns and Field Marketing – work with the campaigns and field marketing teams in region to deliver against pipeline generation objectives.
• Product and Content Marketing – work with the content producing teams to ensure an efficient and seamless handover between content creation and content distribution.  Provide actionable, data-driven feedback to the content teams on content performance as well as suggestions for future subjects and content types
• Sales and Business Development – provide support to the commercial teams in the form of marketing and sales tech stack support where relevant with a particular focus on helping them to automate and make best use of the technology in which we invest.

🎯 The Ideal Candidate:

• 5 years+ experience in digital marketing
• A combination of client and agency-side is fine, but ideally not less than 3 years client-side
• Marketing tech stack experience, with products such as HubSpot, 6sense, Clay, Outreach Gong or similar alternatives
• Web technology skills including basic familiarity with HTML, CSS and JS and one or more of the most common web CMS tools, e.g. Wordpress
• B2B tech experience definitely preferred but not absolutely essential
• SaaS experience would be great
• Numbers – very comfortable analysing and making decisions based on data
• Communication skills – the ability to communicate with various stakeholders on the objectives, plan, progress and outcomes of our digital strategy in order to gain buy-in, participation and, where necessary, additional investment; should be able to prepare and deliver a business case for investment in digital marketing or technology
• Ownership – above all, we’re looking for someone with the attitude and confidence to take responsibility for a key part of the marketing strategy
• Highly organized – you’ll always know what’s next on your list and you see activities through to completion
• Self-motivated – we work in an environment in which you won’t be told what to do day-to-day; rather you’ll be expected to define your own priorities, gain support and agreement where required and to get on with it!
• Collaborative – not just a buzzword, you must excel in a team environment, which for us includes using the tools and processes to ensure everyone has access to what they need at any time as well as developing new ideas and projects in an open and inclusive manner.

And as a bonus:

• Additional languages would be great – German, Italian, French or Spanish
• Existing knowledge of order management solutions for retail

🌟 What We Offer:

• A competitive compensation package: Fixed salary, performance-based bonuses (individual and collective).
• 25 paid leave
• Ergonomic equipment: Laptop, dual screen, mouse, headset… everything you need to work comfortably.
• Professional development: A dedicated HR team ensuring the well-being and growth of OneStockers.
• An inclusive company culture that values diversity and encourages every talent to thrive.

🛠 Recruitment Process

 At OneStock, we value your time and commitment. Our recruitment process is simple:

1. Short initial call with the hiring manager to make sure yours and our ambitions are aligned (15 mins)
2. Deep-dive hiring manager to evaluate your technical skills and fit for the role and to give you ample opportunity to ask questions on anything you choose (1 hour)
3. Presentation to a panel – a modest amount of prep work required (we’re not looking for free consulting!) and then a short presentation to 3 or 4 of your future stakeholders in order to get a sense of how you would approach the role, followed by Q&A by you and us (1hr total)
4. Final interview to gauge your potential for growth within the team and company. (30 mins)

We’re waiting for you!

📩 Apply now and be part of the retail transformation! 🌟

OneStock is committed to equal opportunity and inclusion. We welcome applications from all backgrounds, regardless of identity, abilities, or experiences. We firmly believe that diversity fuels the most innovative ideas!