Pivot & Co

For this project, we developed Bayesian models to incorporate domain expertise. The project consisted of three phases :

• Data collection and interviews to understand the company's challenges and advertising landscape.
• Model development and training.
• Presentation of results using a scenario-based interface (What if), providing a more precise and personalized view of the impact of advertising investments.

Simple and fast, our processes are designed to be completed within 2 weeks :


-An initial fit interview with one of the partners.


-An interview with a mixed operational team (Consultant and Tech) including a technical test on a business case.


-An interview with another partner.


And there you are, part of our team!