Who We Are

We are on a mission to build the world’s best Data Observability Platform, helping companies trust, understand, and act on their data with confidence. At Sifflet, we empower data teams to extract value from reliable, high-quality data, eliminating the costly inefficiencies of poor data management. Backed by tier-1 investors, we are growing fast and working with leading organizations across the globe.

What We’ve Got for You

Are you passionate about turning product innovation into compelling marketing strategies? Do you thrive at the intersection of product, marketing, and go-to-market execution?

As a Product Marketing Manager at Sifflet, you will play a pivotal role in shaping how our cutting-edge Data Observability solutions are positioned in the market. You will bridge the gap between product and go-to-market teams, ensuring that our messaging resonates with customers, analysts, and the broader data ecosystem.

In This Role, You Will:

🚀 Transform Product Capabilities into Market Impact

• Translate product features and strategy into compelling positioning, messaging, and go-to-market strategies.

• Define personas, use cases, and competitive differentiators to sharpen our GTM execution.

• Develop launch plans for new features and releases, ensuring cross-functional alignment.

📢 Drive Awareness & Market Influence

• Own analyst relationships (Gartner, Forrester, G2…) to influence industry perception and ensure strong representation of Sifflet.

• Manage customer reviews and testimonials, leveraging insights to strengthen our credibility.

• Establish Sifflet as a thought leader in Data Observability through market intelligence, research, and storytelling.

🔍 Enable Sales & GTM Execution

• Equip Sales, Customer Success, and Partnerships teams with battlecards, competitive insights, and training to effectively position Sifflet.

• Build compelling narratives and collateral that drive demand and engagement across channels.

• Partner with the Head of Content to refine Sifflet’s messaging and positioning for maximum impact.

📊 Be the Voice of the Market & Influence Product Strategy

• Gather customer and market feedback to refine our product strategy and roadmap.

• Identify emerging trends in the Data Observability space and translate them into actionable insights.

• Act as the internal expert on the competitive landscape, ensuring Sifflet stays ahead.

What’s in It for You?

💰 Highly competitive salary and company equity.
🌍 Remote-friendly work environment.
💪 Fitness membership to keep you in top shape.
💻 Your choice of a Mac or Windows laptop.
📈 A high degree of ownership and autonomy, while working with a dynamic, fast-growing team.

A Little More About Sifflet

We are a young, ambitious, and passionate team with deep experience at companies like Uber, Amazon, Google, Snowflake, Dataiku, and Looker. If you have an entrepreneurial mindset, love solving complex challenges, and want to help shape the future of Data Observability, we’d love to hear from you.

📩 Join us and help build the future of trusted data!

✅ Proven experience (5+ years) in Product Marketing
✅ Strong understanding of the Modern Data Stack and Data Observability trends.
✅ Ability to simplify complex technical concepts into clear, compelling messaging.
✅ Experience working with analysts (Gartner, Forrester) and managing customer reviews (G2, Peer Insights, etc.).
✅ Cross-functional mindset—you thrive working at the intersection of Product, Sales, and Marketing.
✅ Excellent communication and storytelling skills, with a passion for data and technology.
✅ Proficiency in English is required, another European language is a plus.