Digital Marketing and Lead Generation Manager

Permanent contract
Caen
Salary: Not specified
A few days at home
Experience: > 2 years
Education: Master's Degree

Sinay
Sinay

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The position

Job description

We’re looking for a multi-skilled individual with a passion for emerging trends, comfortable with marketing tools and digital environments, for a hybrid role combining strategy and execution. You will be responsible for managing and improving our website, deploying lead generation actions, and overseeing various MarTech tools to optimize our sales performance.

Your main tasks will be:

Webmastering and Design for our Website

  • Management and maintenance of the WordPress site (plugin updates, upgrades)

  • Creation and enhancement of new pages using Elementor

  • Suggest optimizations to improve user experience

Lead Generation

  • Scraping: Identification and scraping of prospect listings

Swiss Army knife of MarTech tools

  • Mastery and deployment of various tools (HubSpot, Google Tag Manager, Mixpanel, Hotjar)

  • Supervision of HubSpot functionalities (Ticketing / Survey / Forms)

  • Collaboration with the Growth team to ensure constant monitoring of MarTech tools

  • Creation of video tutorials and interviews to boost our communications


Preferred experience

  • Passion for emerging trends, creative excellence and new technologies

  • Proven track record in a fast-moving business

  • Experience in digital marketing, lead generation and scraping techniques

  • Advanced knowledge of WordPress, Elementor and HubSpot tools

  • Strong analytical and quantitative skills applied to marketing metrics

  • Adaptability, autonomy, team spirit and results orientation 

  • English/French native or bilingual


Recruitment process

  1. A short phone call with Guillaume (Talent Acquisition Manager) or Doriane (HR Manager)

  2. One or two interviews with Ingrid (Head of Marketing) and David (Managing Director)

  3. A potential test

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