Rencontrez Laurent, Directeur général
Originally a guitarist and musician, and after graduating from EHESS in musicology studies, Laurent spent several years on tour with different bands around the world. Upon his return to France, he looked for opportunities to integrate his musical talent with his corporate mindset. He joined Sixieme Son in 2008 as a project manager, and his dedication to sonic branding led him to become the Sixieme Son Managing Director in France in 2016. Additionally, as a major Sports fan, particularly of football, he focused on developing the agency's expertise in this category. Sixième Son now has the most profound experience working with sports brands and powering their emotional connection with fans through sound, music and voice.