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Spendesk
Spendesk

Field Marketing Manager

Join Spendesk, an AI-powered spend management and procurement platform, as a Field Marketing Manager. In this pivotal role, you will drive pipeline growth in your target market, execute regional campaigns, lead event marketing, conduct research and insights, design lead nurture strategies, and ensure sales and marketing alignment. You will have a direct impact on lead generation, pipeline, and revenue growth.

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Job summary
Permanent contract
London
A few days at home
Salary: Not specified
Experience: > 5 years
Skills & expertise
Motivational skills
Collaboration and teamwork
HubSpot
Key missions

Assumer la responsabilité de la feuille de route des campagnes de contenu pour les régions cibles, en travaillant directement avec l'équipe de contenu.

Diriger l'exécution des événements en personne et virtuels dans votre région, en transformant cela en un canal de génération de revenus cohérent.

Devenir un expert dans le paysage du marché de la région grâce à la recherche sur le terrain, y compris l'intelligence concurrentielle, les tendances du marché et la recherche client.

Spendesk
Spendesk

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Questions and answers about the job

The position

Job description

Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world-class organisation poised for our next growth phase.

We're approaching profitability and you'll join a refreshed, high-caliber leadership team that's continuing to expand Spendesk's large footprint over Europe.

In this role, you'll report to the Head of Content & Field Marketing and work closely with our Regional Sales team to drive forward pipeline growth in your target market.

If you're driven and ambitious and have 5+ years in a regional marketing, field marketing or demand generation role.

What you’ll be doing

  • Regional campaigns:
  • Own content campaign roadmap for target regions, working directly with the content team to brief 
  • Deliver well thought-out Account-based marketing campaigns which delivers qualified sales opportunities
  • Event marketing:
  • Lead E2E in-person and virtual event execution in your region - turning this into a consistent revenue generating channel
  • Implement an event marketing playbook which covers pre, during and post-event activities
  • Act as a team lead at events—briefing internal teams, managing communications, and ensuring meaningful customer interactions
  • Identify co-partnership opportunities for our event roadmap
  • Research & Insight:
  • Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research
  • Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM to 
  • Lead nurture & email marketing:
  • Design and execute lead nurture strategies that align with different stages of the funnel. 
  • Write compelling email marketing content to drive engagement and conversions. 
  • Implement best practices for outbound and inbound email marketing.
  • Sales & marketing alignment:
  • Work closely with sales teams to ensure a smooth handover of leads and opportunities. 
  • Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement.
  • Marketing operations & performance tracking:
  • Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness. 
  • Develop regional marketing plans based on data-driven insights and market trends. 
  • Improve forecast performance by understanding demand assumptions and pipeline trends. 
  • Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact.

    • Your Impact

  • Working closely with our talented marketing and sales teams, you'll:
  • Take full ownership of regional marketing performance, ensuring a direct contribution to lead gen,  pipeline and revenue growth
  • Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives. 
  • Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies. 
  • Drive improvement in outbound and inbound email marketing campaigns
  • Build out strong portfolio of regional marketing assets

    • What We’re Looking For

  • A proven track record (5+ years) in B2B field marketing (or similar).
  • Strong event execution and operational process management skills.
  • Excellent interpersonal skills, with experience leading teams at events.
  • Strong understanding of lead nurture and email marketing best practices.
  • Hands-on experience with HubSpot and Salesforce.
  • Strong collaboration skills with sales and marketing teams.
  • Deep understanding of ICPs, with a data-driven approach to campaign strategy.
  • Experience with 1:Many / 1:Few ABM strategies
  • Has a strong bias for action and a growth mindset
  • Is comfortable in a fast-paced environment
  • Is genuinely curious about what makes field marketing campaigns successful

    • As we are an international team, please submit your application and CV in English.

    About Spendesk 

    Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures.  Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Gousto, SumUp, and Bloom & Wild. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.

    For more information: www.spendesk.com/press

    About our people & culture

    We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset. 

    About our benefits 

    Our culture is built on trust, empowerment, and growth — with benefits to match!

    - 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)-

    -Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location)

    -£45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform

    - Access to Moka.care for emotional and mental health wellbeing

    - Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)

    - 28 days of holidays

    - Latest Apple Mac equipment 

    - Company virtual events

    - Visit our other offices: Paris, Berlin & Hamburg

    - Great office snacks to fuel your day

    - A positive team to work with daily!

    - Vitality private health insurance (for you and your family/partner)

    - Bupa private dental care

    Diversity & Inclusion

    At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.

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