Product Marketing Manager

Job summary
Permanent contract
Paris
Salary: Not specified
A few days at home
Skills & expertise
Generated content
Task management
Empathy
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Swan
Swan

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Questions and answers about the job

The position

Job description

The Marketing and Product teams at Swan have the fun job of bringing our amazing product to life for prospects and customers. In this role, you will be at the heart of this. Working closely with marketing, product, and sales, you will lead on how we go to market with our products and how we best position them with our prospects and customers.

The company is growing quickly, and in this role you have the unique opportunity to build a product marketing engine that you will scale as we continue to grow. You’ll love creating exciting ways to share information about our product, and have the ability to clearly communicate what we do.

The first tasks you’ll focus on are:

  1. Reinforce our understanding of our customer verticals to build the most powerful messaging & positioning that clearly articulates Swan’s differentiation and value proposition

  2. Launch marketing initiatives to excite our audience about our product

✨ Main tasks

  • To design and execute go-to-market plans in strong collaboration with Product, Marketing, Sales and Account Manager teams.

  • To develop a deep understanding of our segments to build the most powerful messaging & positioning that clearly articulates Swan’s differentiation.

  • To distill complex and broad concepts into simple, inspiring, and short content.

  • To create and deliver sales collaterals for sales and account management teams.

  • To build innovative and visual narratives that showcase the value and differentiation of Swan’s new and existing capabilities.

  • To share news about our products using typical marketing channels and exploiting new ones (Product newsletters, webinars, videos, etc.).

  • To stay up-to-date with customers’s needs, industry best practices and innovation to contribute to opportunity identification.

✨ Your team

This role is part of the marketing team - a small group of smart, fun, hard-working people who are building the foundations of something amazing that will scale quickly in the coming years. We have all the typical functions of a marketing team and you would be joining at the perfect time to create our product marketing machine. Alongside the marketing team, you will also be a critical partner and advisor to the sales and account management teams. With a flair for describing products in simple, clear, and exciting ways, you will have the inside track on when features and releases are happening and work to bring them to life for our customers.


Preferred experience

You’re a great match if:

  • Proven track record in Product Marketing within a technology company, particularly in a dynamic setting such as a startup, scale-up, or a similarly fast-paced work environment. Experience in B2B SaaS or Fintech companies would be

  • You are a self-starter and can work with little (or no) guidance

  • You can easily work with multiple teams You are enthused by the challenge of taking a complex technical product and making it exciting for both developers and a buying audience.

  • Excellent working abilities in English

  • Our ideal teammate: Empathetic. Skilled. Frank. We love to challenge each other, and we leave our egos at the door.

It’s okay if you don’t tick all the boxes — don’t let imposter syndrome prevent you from applying! 🙌 

Swan is committed to providing a caring work environment for all employees, regardless of age, sex, disability, sexual orientation, race, religion, or belief.

When it comes to recruitment, we’re interested in your work experience, skills, and overall personality. Because diversity makes the workplace stronger and is necessary for Swan’s success, we are intensifying efforts to incorporate concrete actions to help us improve in this area.

About Swan

Perks of being a Swanee:

  • Hybrid remote policy: We offer the possibility of working from home for 2 days per week.

  • The best health insurance: Alan 🦭

  • Swan encourages you to have fun staying fit, thanks to partnerships with Classpass & Gymlib.

  • We respect your lunch break. Mid-day free-time is sacred and our French office even provides a Swile card to cover your meal on work days. 🥪

  • Twice a year we go somewhere gorgeous (a chateau, a mountain) where we reconnect, deep-dive into big topics, and relax.

  • This isn’t a perk, it should be the rule, but diversity and inclusion are important at Swan. We’re working hard to get better every day.

Our values:

Swan’s core values guide our actions daily. Individually, they may seem obvious, but together, they form a unique culture.

Simplicity: Leonardo Da Vinci said: “simplicity is the ultimate sophistication.” If something’s convoluted or confusing, we work extra hard to break it down. - Making complex things simple is what we do.

Long Term: We always play the long game, whether it’s to support our partners in their growth journey, or make tangible commitments to climate action.

Excellence: We are a team of experts who consistently go all out to create pixel-perfect banking services and exceed our partners’ expectations— whatever it takes.

Be Human: We believe in the power of kindness and the importance of acting with integrity. But embracing our humanity extends beyond interpersonal interactions, it means caring about greater issues that affect our planet.

You can find out more about our culture.


Recruitment process

  • A 30-min video call with our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions

  • An interview with our VP Marketing

  • A case study & panel presentation

  • A peer interview

  • An interview with our Chief Revenue Officer

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