You will work under the supervision of the Marketing Director, on cross-functional projects related to Team Vitality’s key business driver (Tier 1 games, Tier 1 events), with the aim of contributing to drive our strategic pillars: Performance, Fandom and sustainable business.
To this end, based on directors’ strategic briefs, you will contribute to build annual strategy, manage transversal action plan & projects in collaboration with all stakeholders within allocated budgets and deadlines and monitor KPIs to drive ROI.
You will also be the owner and point of contact for Tier 1 game and event topics for all departments.
You will work closely with:
Esport department for Tier 1 games related topics
Partnership department to build projects to meet our partners’ objectives
Strategic planning and growth & analytics teams to build strategic projects & campaigns and monitor ROI
Community building teams to contribute to grow our fanbase and drive fandom
The internal agency to deliver best in class plans and activations
Key Responsibilities:
Build annual calendar for Tier 1 games & events and strategic brief with the help of the marketing director
Craft impactful transversal campaigns and events (Tier 1 projects) leveraging Tier 1 games events to serve our partners’ activation needs and meet our business & marketing goals
Brief strategic & media planning team on Tier 1 projects
Work with growth media & analytic teams to set up annual KPIs with the help of the marketing director and analyze results
Lead the Tier 1 projects and align and coordinate all BU to deliver the annual plan
Coordinate partnership activations with Key Account Managers
Monitor the activations execution with the internal agency
Work with talent management on players availability and ambassador management
Work with organic communication on annual Social Media strategy
Monitor annual marketing spend for Tier 1 projects
Monitor KPIs and provide learning & postmortem analysis on Tier 1 projects
Be in charge of In-Game Items campaigns and internal coordination
Bachelor’s degree in Marketing or business management (or related field)
5+ years of experience, with at least 2+ years in a similar role
Experience in the entertainment industries (gaming, sport, music, lifestyle…)
Data-driven profile
Leader, able to own and deliver projects
Fluent in English (written and spoken) and global mindset
Ability to create and deliver action plans
Methodical and organized with good prioritization skills
Excellent communication and interpersonal skills
Good briefing and negotiation skills
Highly collaborative
These companies are also recruiting for the position of “Project Management”.