Upway is looking for a dynamic and versatile Social and Content Creator to join our growing marketing team. This role is pivotal in shaping and executing Upway’s content strategy across multiple channels, ensuring brand consistency, driving engagement, and supporting our mission of making e-Bikes accessible to everyone.

Key Responsibilities

SEO Content:

• Own the entire SEO Content roadmap, from strategy development to execution, ensuring alignment with Upway’s broader growth goals.

• Plan, write, and optimize high-quality blog articles on e-bike related topics, including buying guides, brand comparisons, and lifestyle features, to drive organic traffic.

• Oversee the selection and integration of images and creatives to enhance content quality and engagement.

Social Media Content:

• Create engaging content for Instagram, Facebook, TikTok, tailored to each platform’s audience.  

• Plan and execute social media campaigns, including video content, stories, and reels.  

• Monitor performance and adjust strategies to maximize reach and engagement.  

• Oversee content moderation to ensure all interactions align with brand values and community guidelines.

• Manage boosting strategies, allocating budgets effectively to optimize post visibility and campaign performance.

Website Content:

• Write and maintain compelling copy for product pages, landing pages, and other key sections of the website, ensuring a seamless user experience.

• Ensure all content aligns with Upway’s tone of voice: friendly, confident, and transparent.

• Utilize your design skills to create and implement on-brand visuals, layouts, and creatives.

CRM:

• Develop and execute CRM strategies for email and SMS marketing.

• Implement lead generation campaigns to grow the customer base.

Campaign Content:

• Develop creative content for broader marketing campaigns.

• Create assets for performance marketing, affiliates, and other channels.

• Collaborate with the sales team to produce assets that drive adoption of trade-in programs.

• Ensure cohesive messaging across all marketing touchpoints, aligned with brand guidelines.

• 3+ years of experience in content creation or a related field (experience range is flexible, from entry-level to senior roles).  

• C1 level of English is required.

• Exceptional writing, editing, and storytelling skills.  

• Strong understanding of SEO principles and social media best practices.  

• Having strong attention to detail.

• Creative mindset with the ability to produce content that resonates with a broad audience.  

• Ability to work autonomously and thrive in a fast-paced, startup environment.  

• Excellent communication skills, both written and verbal.  

• Familiarity with design tools (e.g., Canva, Figma) and basic video editing is a plus.  

• Passion for bikes is a plus.

Stage 1: Application

Stage 2: Phone screen

Stage 3: Interviews & Case Study

Stage 4: Offer

The VIE in a nutshell

This VIE in USA is to begin as soon as possible but you need to plan 3 months between your application date and the beginning of your VIE assignment. It will last 18 months.

In case a visa is necessary, please make sure your passport is valid up to 6 months after the end of the VIE contract to not delay your departure.

The VIE is a specific contract, under Business France’s eligibility criteria, opened to candidates under 28 and from the member states of the European Economic Space. For further information (including your financial indemnities), please see Mon VIE-VIA Business France.