Marketing Director APMENA

Permanent contract
Singapore
Salary: Not specified
Unknown
Education: Master's Degree
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Valtech
Valtech

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Questions and answers about the job

The position

Job description

We are a new breed of digital agency uniquely designed to help business leaders succeed in this new digital economy. We are looking for a Marketing Director APMENA, based in Singapore, who knows the importance of an outstanding reputation and constant lead generation.

You will be part of an extensive Global Marketing Team, leveraging campaigns and assets across functions and verticals, working together with local (MENA, SEA & China) and global colleagues. You will be part of a cross-functional team and have many opportunities to drive initiatives and be part of a greater good. 

You are eager to interact with the local Business Development & Sales team to create and execute the most impactful marketing strategies and plans to drive business success. Sounds like you? Then we could be a match. As a Marketing Director APMENA you will also be part of the APMENA SLT meaning Accountable for Marketing in the region and making sure it is aligned with the regional growth objectives.

Here's what you will be doing

Your days will be diverse. Some days you might spend most of your time in strategy meetings, others handling campaigns, but most of the time you’ll probably find yourself with multiple tabs open at once, going back and forth between planning, executing and guiding.

Cross Channel CampaignsYou are a Swiss Army Knife when it comes to planning, developing, executing and evaluating marketing campaigns. You do it with ease across all available channels including digital, social media, blog, print and video. You are able to roll up your sleeves and get to work; you are also able to explain the job to others and integrate them both internally and externally. You won´t be doing this alone, so you will need to manage timelines, deadlines, content approvals, etc. for everyone involved.

Image and AwarenessYou will be responsible for our outward appearance, not only for leads and clients, but also for our partners and potential employees. You’re comfortable planning and hosting events locally and globally, together with your international Sales & Marketing colleagues.

You know the power of Social Media and how to engage an audience. Our digital window to the world, our website (on Optimizely), is within your control. Optimizely experience is a plus, but not mandatory – we can teach you how it is done.

PartnershipsWe work with technological (platform) partners on a local, regional and global scale. You will be responsible for driving and executing joint marketing activities, again with the support of the global marketing colleagues.

Your responsibilities in short

  • Direct and control all regional marketing activities to drive brand awareness and achieve business targets with close partnership with Global Marketing Team.
  • Align and collaborate with regional leadership team to plan and execute Go-to-Market strategy.
  • Align and collaborate with regional Business Development and Sales teams to plan and execute Go-to-Market strategy.
  • Possess knowledge of the industry, products, business environment and best practices.
  • Develop annual brand plan for regional offices, which includes marketing objectives, strategies, advertising and promotion and ensure their execution.
  • Maintaining up-to-date content on website and SoMe channels.
  • Drive lead generation campaigns through SEO, SEM, and analytics from our marketing touch points.
  • Execute online and offline marketing strategies via social media, content design and management, media relations, press releases, internal and external events, as well as campaigns.
  • Support growth through collaboration with ecosystem partners to refine co-marketing strategies.
  • Master Degree in Business Administration, Marketing or similar
  • 8-10 years of marketing experience with at least 6 years in an Agency ecosystem is mandatory
  • Experience working closely with Sales/Business development e.g. joint KPIs, Marketing Qualified Leads (MQL), Sales Accepted Leads (SAL), Sales Qualified Leads (SQL) definitions from a digital agency is essential
  • Obsession with data driven results with Sales & Marketing alignment
  • Excellent verbal and written skills in English is a must
  • Experience in executing lead generation campaigns
  • Proactive with exceptional time management skills and passion for sales and marketing

  • Marketing automation: Marketo

  • CRM: Salesforce

  • File Management: OneDrive

  • Project Management/Collaboration: Optimizely CMP

  • CMS: Optimizely
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