We recruit a 360° coms & brand strategy manager. The position is located in our Headquarters in Aix-en-Provence.

Key responsibilities :

The role of 360° coms & brand strategy manager belongs to the Marketing Team and reports directly into the Global Brand and Communications Director. He/She is a strategic business partner for our marketing and business unit teams, providing consumer-led insights and strategic recommendations to drive brand growth and efficient 360° communications on all touchpoints. He/She is responsible for brand content development and activation, owning agencies relationship (both creative & media) and creating a coherent 360° activation together with internal Growth teams in charge of acquisition.

Your objectives will be to:

Develop and execute the brand communication agenda, aligning with business ROI objectives, in particular : 

1. Brand:

- Identity consumer insights and translate into concrete action plan to deliver new brand positioning, creative development and 360° campaign activation for 2025

• Create and manage efficient tools to track Brand Health, campaign effectiveness (pre & post-test, sales impact), ensuring they drive value to the business
  

3. Team management:

- Coach and develop team members (2), fostering a culture of continuous learning
 

You'll love joining us...  

• At Voyage Privé, the “entrepreneurial adventure” is a reality: take on ambitious and fulfilling projects, while joining a company committed to the growth of its teams.  

• Live in the South of France, in an exceptional natural, economic and cultural environment, on a modern, digital and eco-responsible campus.  

• Find your own balance with up to 2 days of telecommuting per week, which you can concentrate on one week at a time, up to 4 times a year.  

• Put meaning back into your work and discover a unique ecosystem, creating bridges between worlds that are often far apart: the economic, sporting, academic and social worlds, and take part in one of the Vision projects (Ecole des XV - Provence Rugby - VP Green- Les Tremplins - Chez Pierre).   

• Cancel your sports subscription! Access our large Campus gym morning, noon and night, and play Padel whenever you like on our court reserved exclusively for Voyage Privé employees...  

• Live to the rhythm of Voyage Privé's various Business & Fun highlights (Company Breaks, Carnival, Annual Convention...), take part in meetups and talks, and enjoy free tickets to every Provence Rugby home match or dance to the sounds of the Dalida Institute!  

• Would you like to take advantage of our getaway offers? Benefit from up to 20% off our irresistible prices.  

Our ideal candidate possesses...

• Master's degree or equivalent in business, marketing, or related field
• 8-10 years of experience in media & brand strategy, preferably in agency, FMCG and/or e-commerce. Previous experience with an OTA is a plus but not mandatory.
• Excellent analytical skills combined with the ability to translate insights into successful brand strategies and activations
• Strong strategic thinking and ability to deliver key messages in a synthetic and compelling way
• Thorough understanding of media buying KPIs and solid experience in building successful 360° activations combining internal & external stakeholders (external media agency on offline + internal activation on digital channels)
• Experience in creating ownable brand platforms and activating them in a compelling way
• A doer, at ease in a fast-paced, low-processed and ever-changing environment, able to bring methodology and structure
• Excellent communication skills, with the ability to create partnerships with key stakeholders and influence without hierarchical authority (Comex, country managers, product and data teams, rest of marketing team)
• Full professional proficiency in English and French.

If you don’t tick all boxes but you feel you could be a good match, please apply !