Ready to lead growth marketing at a career-defining level?

As WeWard’s Head of Growth Marketing, you’ll take the reins of all growth initiatives and steer this rocket ship to ambitious user and revenue milestones. Your playground? A global stage where you’ll scale multi-channel marketing strategies and create user journeys that engage and inspire.

Reporting directly toYves, our CEO, and working with dynamic teams in Paris and New York, you’ll make an outsized impact and shape the next phase of WeWard’s success.

Your Role: Build a world-class growth marketing function You’ll be responsible for developing and executing strategies that achieve our ambitious user growth and revenue goals by focusing on: 

Performance Marketing 

• Design, own, and scale our multi-channel performance marketing strategy, growing it to $1M in monthly spend by year-end while continuously testing new acquisition channels. 

• Manage and optimize marketing investments with a focus on positive ROI, ensuring we hit CAC/LTV targets.

• Establish a robust creative engine and experimentation roadmap that consistently produces high-performing assets.

​​​​​​​Your mission? Skyrocket Daily Active Users (DAU) - our North Star metric - and propel WeWard to new heights. 

Lifecycle Marketing​​​​​​​

• Manage and optimize the user journey across all communication channels (push notifications, email, in-app messaging) to maximize retention.

• Experiment with innovative campaigns and explore new channel combinations to increase user engagement.

• Refine messaging through A/B testing to ensure personalized and impactful communication at every step.

We count on you to keep users engaged and happy at every step of their WeWard journey!

Data Driven

• Set, track, and optimize KPIs aligned with business goals to maximize ROI and user engagement, ultimately driving business results.

• Use Amplitude, Adjust, and Excel to analyze trends, inform decisions, and shape strategic direction.

User First

• A relentless focus on creating value for users, ensuring that everything we do to attract and retain them is truly beneficial.

• We continually refine our strategies to deliver the best possible user experience every time.

Team & Management Manage and develop a talented, motivated team of 4, including:

• Arnaud - Growth Marketing Lead

• Alice - Lifecycle Marketing (LCM) Manager, managing Asma, our User Engagement Apprentice

• Alizé - Product Data Analyst

You’re the perfect match if you have

🚀 6+ years of diversified growth marketing experience successfully driving and executing growth strategies.
📱 A proven track record of scaling fast-growing, consumer-facing applications.
📊 A data-driven mindset that thrives on analysis and strategic decision-making.
💡 A creative spark that constantly brings new ideas to the table! At WeWard, we embrace a test-and-learn approach and trust you to experiment with new concepts with confidence.
🦄 A passion for the scale-up world, eager to make a real impact on the team you join.

What we offer

100% covered health insurance: We’ve got you and your family’s health fully covered with Aetna. This includes Dental and Vision. At WeWard, your wellbeing is a priority, not an afterthought.

Global work culture: WeWard offers at least one visit per year to get chances to work from our stylish Paris office, blending cultural diversity with professional growth.

Work-Life balance: Work remotely up to 2 days per week. Take advantage of a flexible remote work policy that blends in-office collaboration in our downtown New York City office with a home-based focus.

25 days of PTO + federal holidays: We believe in working hard and recharging harder. Enjoy our generous Paid Time Off policy that empowers you to take the breaks you need, when you need them.

Commuter benefits: We utilize pre-tax dollars that are deducted directly from your paycheck, allowing you to get to work with a little less effort.

401k Plan: We encourage all employees to consider saving for their retirement.

Walking Allowance: An innovative monthly reimbursement for walking!

• Initial call with Marion, HR Manager / Marie-Sophie, Chief Of Staff / Yves, Founder & CEO

• A case study followed by a 1 hour debrief with the Marketing team, including dedicated time for mutual feedback.

We finish with a tour of our offices to introduce you to other members of the team. And finally, if all goes well…  Welcome🏡