Wooclap is excited to welcome a pivotal new member to our marketing team as the Content Lead. If you’re a seasoned content strategist with a passion for SaaS and education, ready to lead and expand a creative yet business-oriented team, this opportunity is for you.🚀

Responsibilities and Duties

📝 Strategic Content Leadership (30%)

• Develop and implement comprehensive content strategies that align with our marketing goals, significantly influencing our business objectives.

• Actively manage and expand the content team, integrating new hires while enhancing the capabilities of existing team members.

🎨 Content Creation and Management (50%)

• Oversee the production of diverse content formats such as articles, infographics, videos, press releases and social media posts, ensuring all content is on-brand, consistent in style, and optimised for SEO and conversions.

• Lead and mentor a growing team of content professionals, setting clear KPIs and performance goals to drive success.

🔍 Collaboration and Analysis (20%)

• Serve as a key player in cross-departmental collaborations, ensuring content strategy supports broader business and marketing objectives.

• Use advanced analytics tools to measure content effectiveness, making data-driven decisions to continually refine our approach.

📦 Package

• Location - Brussels

• Full-time position

• Compensation commensurate with experience

• 8€ Meal Vouchers (Pluxee)

• 100€ Eco Vouchers (Pluxee)

• Full medical insurance (Alan)

• Hybrid Working Policy with Homeworking fees

• MacBook Air and iPhone

• Mobility Budget

• Reimbursement of your Phone Subscription up to 50€

• 10 days extras paid holidays

• Woocredits (150€/year) to buy learning materials

• Proven experience in content marketing, preferably with a minimum of 5-7 years in marketing roles and 2-3 years in a leadership position.

• Strong editorial and storytelling skills, with the ability to craft compelling narratives that resonate with target audiences.

• Leadership and team management experience, including the ability to motivate and develop a high-performing team.

• Proficiency in content management systems (CMS), SEO tools, analytics platforms (e.g., Google Analytics), and marketing automation software.

• Analytical mindset with experience in using data to make content decisions and optimize performance.

• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.

• Excellent communication and interpersonal skills for collaborating across departments and presenting strategies to leadership.

• ☎️ 30’ Screening interview with Marie-Laure, our Head of Marketing

• 📈 90’ Business Case with 2 members of the Marketing team

• 🤝 30’ Panel interview with your future colleagues

• 🔊 30’ interview with Baudouin, our CEO

• 🎬 30’ Closing interview with Anabela, our Head of People