Who we are

Montreal (CAD 110,000 to CAD 150,000+) 🇨🇦 7+ years experience 🧪

🌬 Zeffy is leading a transformation in the social economy with its unique zero-fee fundraising platform, currently trusted by over 50,000 nonprofits throughout North America.

🚀 Experiencing a 200% year-over-year growth, we’re just getting started! There’s no better time to join us, as you’ll be among the first 30 employees set to make a tangible impact from day one.

🌱 If that’s not compelling enough for you, we are also proud to hold a B Corp certification.

About the role

Zeffy supports 50,000 nonprofits with the only truly free fundraising platform.

The challenge? Many platforms claim to be free but typically charge an average fee of 5% per transaction, totalling $3 billion annually in North America.

As Zeffy’s first Brand Director (reporting directly to the CEO), your mission is to fine-tune and elevate Zeffy’s unique value proposition—amplifying nonprofit impact by eliminating fundraising fees—and drive organic growth, ensuring Zeffy becomes the go-to choice for U.S. nonprofits.

Specifically, your mission will be to:

• Find Zeffy’s most effective messaging by gaining deep understanding of nonprofit challenges, the fundraising landscape, and how Zeffy’s vision and brand fits within it.

• Collaborate with internal teams to integrate this new messaging into existing channels such as paid social, paid search, and our website, aiming to boost their performance.

• Launch and scale new organic channels by testing initiatives. We don’t know yet which channel will scale best, but we have intuitions that the three following should be tested first : Public Relations, Social media, Community etc.

The expectation is that you would start alone or with freelancers and build a team as those channels scale.

🌟 Success of the marketing team means increasing exponentially the number of new active nonprofits on Zeffy (200% yearly as of today). Organic channels are more difficult to measure, but your metrics will be around reach and engagement across different organic channels. You will then work with the Head of Marketing to connect those goals to the new nonprofits goals.

• You have 7+ years experience as a Brand Director or Senior Brand Manager, with a proven track record of positioning brands with the result of scaling organic channels and driving top-of-mind brand awareness.

• You possess excellent written and oral English skills and are known as an exceptional storyteller. You have the ability to express complex messages in simple, impactful ways

• You prioritize based on impact, and always try to find the more effective approach to reach your goals.

• A plus: You have experience working in the U.S. market.

Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t check every box. If this applies to you and you are interested in the position, we’d love to hear from you.

More on the salary

If your salary expectations are higher than the range specified above, but you believe you’re the ideal candidate for this position and are enthusiastic about Zeffy’s endeavors, we encourage you to apply. We are open to considering candidates with higher seniority if they are the right fit, and to discuss a fair pay.

The range:

• Our ideal seniority level: 7+ years of experience as a Brand Specialist

• The corresponding salary range: CAD 110,000 to CAD 150,000+ and stock options

What’s in it for you

• 4 weeks holiday + 1 week during Christmas time

• Competitive stock option program

• Health insurance (including dental plan)

• RRSP (REER) program

• Allowance for ecological transport #bike #transit

• Team volunteering four times per year

• Offices located in the heart of Plateau Mont-Royal, with the possibility of flexible, hybrid work.

• Offsite summit once a year with the entire team.

• Work with individuals driven to make a profound and positive impact on the world!

• Call with Recruiter (30min)

• Meeting with CEO (1.5h)

• Paid Case Study (4h)

• Team fit with leadership (1h)

• Reference check

• Job offer

Please click on the button below to apply! You will be redirected to our Greenhouse application form.

Zeffy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.