What you’ll do

As a Senior Associate Digital Performance, you will join the Patients France team to lead and optimize our digital acquisition strategies with a strong focus on Mobile and the Doctolib App. 

Your goal: increase the number of patients and medical appointments booked via Doctolib in France through a data-driven and performance-oriented approach.

Your responsibilities include but are not limited to:

• Optimize Mobile and App Acquisition Campaigns: Manage campaigns across different platforms and medias (Google, Apple, Meta Ads,..) to enhance performance.
• Develop A/B testing strategies: Aim to improve conversion rates and maximize the ROI of mobile and App campaigns.
• Analyze campaign performance: Focus on metrics like CPA, ROAS, LTV to identify growth opportunities using tools such as Google Sheets, Tableau, Metabase, or MMP platforms.
• Create detailed creative briefs for data-driven marketing assets: Collaborate with the Brand & Design team.
• Share insights and best practices: Engage with marketing teams in France, Germany, and Italy, as well as SEO, Product, and CRM teams.
• Support other verticals and explore new business opportunities: Align with market evolution and patient needs.

Who you are

Are you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don't meet every requirement, you might be exactly the right future Doctoliber for this or other positions!

You could be our next team mate if you have:

• 5 years of experience In-depth experience in performance marketing, with strong expertise in mobile and App acquisition and ASO (AppTweak).
• Excellent command of Meta Ads (Facebook, Instagram) and the Google ecosystem (Search and Display) to automate your campaigns.
• Advanced experience in A/B testing and conversion rate optimization.
• Strong analytical skills and proficiency in data visualization tools (Google Sheets, Tableau, Metabase, MMP (Adjust).
• Ability to synthesize analyses into clear recommendations and present them effectively 
• Excellent proficiency in French (working language) and English.

Now, it would be fantastic if you:

• Have Excellent communication and collaboration skills, with the ability to translate complex data into actionable insights.
• Proven ability to manage multiple projects simultaneously and adapt to changing priorities.
• Showcase strong attention to detail and ownership over your own work streams
• Have already worked in the HealthTech Sector or marketplace platforms

What we offer 

• Free Health Insurance for you & your family
• Quarterly or monthly bonus (based on your position)
• Up to 14 days of RTT (except for Customer Care)
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation or company car (only for Field Sales)
• Relocation support for international mobilities

 The interview process  

• Interview with Talent Acquisition Team 
• First Interview with the Hiring Manager 
• Practical assessment - Business case study 
• Final Interview 
• At least one reference check 

 Job details 

• Permanent position 
• Full Time 
• Workplace: Paris - Levallois 
• Start date: asap

At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you! 

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